Scholastic
Narrative Writing
If you're looking to start a unit based around narrative writing, make sure to consider this resource while you're planning. This book covers five topics: writing personal narratives, writing narratives about others, writing narratives...
Schoolwires
12th Grade Expository Reading and Writing Research Project
The beauty in this resource is the lengthy list of highly charged, controversial-issue research topics. Categories include issues of race, politics, law, environment, education, athletics, gender, and technology. After selecting a topic,...
Jefferson County Schools
Teaching Persuasive Reading and Writing
With the increasing emphasis on persuasive and argumentative writing, the lessons and strategies in the sample unit are sure to prove valuable—whether you are new to or an experienced pro at teaching persuasive reading and writing.
Scholastic
Presenting Persuasively (Grades 6-8)
Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive activity highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing assignment puts those...
Scholastic
Choose Your Words Wisely (Grades 9-12)
Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.
C-SPAN
Should Your State Modify Its Voter Registration Laws and Methods for Submitting a Ballot?
What is the balance between democracy and security? Using articles and videos that examine state voting procedures, learners explore the difficult question. After looking at voting regulations in their state and nationally, they consider...
Foundation for a Drug-Free World
The Truth About Drugs
Teenagers hear many messages about drugs from advertisements, their peers, their teachers, and their parents. But who is lying? What is the truth? A thorough, thoughtful unit takes a purposeful look at drug education, drug culture, and...
EngageNY
Individual Research
Class members choose an ad they want to analyze for their performance task. They then read specific text based on the ad they chose. The instructor guides learners through a Model Research Synthesis document in which they try to...
Teaching Tolerance
Sensible Consumers
Girls like pink and boys like blue. Working in small groups, learners discuss stereotypes about children in advertisements. Then, scholars create their own manifestos about how they plan to respond to the consumer market they see in...
Texas Education Agency (TEA)
Advanced Technical Skills in Business
Scholars put their technical skills to the test as they practice writing a business letter, creating charts and spreadsheets, and designing a flyer. Additionally, pupils create a PowerPoint presentation about a professional topic of...
Southern Nevada Regional Professional Development Program
Common Core Reading Standards: Understanding Argument
What does your class know about logical fallacies? They can find out quite a bit and practice identifying logical fallacies if you follow the steps and use the resources provided here! After reviewing ethos, pathos, and logos, ask small...
EngageNY
Performance Task: Create a Counter Ad
Do a 360. After completing their ad analyses, scholars now begin working on their counter ads. Once again, they use the model performance task for reference and guidance. When finished, pupils talk with one another about their work.
ReadWriteThink
Persuasive Techniques in Advertising
Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.
K20 LEARN
Ethos, Logos, Pathos: Persuading Your Audience
Ethics, emotion, reason—scholars investigate advertisers' persuasive techniques to attract buyers. After examining the techniques used in infomercials, writers craft a persuasive essay on a topic of their choice.
Center for History Education
The Tobacco Economy: How did the Geography of the Chesapeake Region Influence its Development?
Explore the relationship between geography and economy using primary sources. After examining wills, advertisements, and other primary sources, individuals consider how the Chesapeake Region came to be home first to indentured servants,...
Visa
Road Rules: Researching and Buying a Car
How do the loan principal, interest rate, and term all factor into a monthly car payment? Introduce your class to some of the key steps and considerations of obtaining a loan and purchasing a car.
Education Bureau of Hong Kong
Traditional Marketing and E-Marketing Strategies
Are e-marketing or traditional marketing promotions more effective in business? Scholars explore the topic as they discuss and debate e-commerce. To finish, they develop marketing plans to demonstrate learning.
Roy Rosenzweig Center for History and New Media
Reward: Valuable Slaves
To gain insight into the American institution of slavery and how African Americans were viewed during this time, groups examine run-away slave ads and slave auction broadsides. Teams use the provided worksheet to record their impressions...
Ohio Literacy Resource Center
Arguing with Aristotle Ethos, Pathos, Logos
Introduce your classes to the Art of Rhetoric with a lesson that focuses on Aristotle's persuasive appeals and how they have been used, both ethically and unethically, to influence opinion.
Teach Engineering
Model Heart Valves
Small groups use the knowledge learned about the heart to design and build a prototype of an artificial heart valve. The teams demonstrate the functionality of their valve. They are also responsible for creating a pamphlet that describes...
Institute for Humane Education
In Your Face: Reclaiming Billboards
Ads here, ads there, ads everywhere—but what do they communicate? Pupils discuss this topic and develop a list of personal values. They then work as creative directors at an advertising firm to create billboards that reflect community...
Missouri Department of Elementary
R-E-S-P-E-C-T: A Basic Skill
Imagine seventh graders developing a school wide plan to promote respect in their school. That's the vision behind the second lesson in the R-E-S-P-E-C-T series. In preparation for designing a school-wide media campaign, class members...