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Need 2 Know: China Travel Warning, Brexit Day
These are the headlines you Need 2 Know for Friday, January 31, 2020.
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This or That: Sports Edition
Whether you love sports or can't tell the difference between a football and frisbee, here's a game everyone can get a participation ribbon for: This or That: Sports Edition! Cheddar's Baker Machado and Brad Smith weigh in on different...
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Super Bowl halftime show brings more diversity, less politics
The Super Bowl halftime show tries to bounce back from 2019’s controversies with more diverse performers, Jennifer Lopez and Shakira.
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The Canadian doctor playing in the Super Bowl
Laurent Duvernay-Tardif is an offensive guard for the Kansas City Chiefs who will be the first medical doctor to play in a Super Bowl. Duvernay-Tardiff has a medical degree from McGill.
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PepsiCo Produces 600 Million Pounds of Snacks in Super Bowl Lead-Up
Execs from PepsiCo and its subsidiary Frito-Lay North America talked about their various brands meeting the challenges of the "second biggest eating day after Thanksgiving."
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Super Bowl LIV Gets a Miami Makeover From Local Artists
The NFL has teamed up with Goldman Global Arts to infuse the championship game with works from local artists, which can be seen both inside the arena and throughout the city.
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Super Bowl ads: U.S. politics getting in the game this year
Demcratic candidate Michael Bloomberg and U.S. President Donald Trump will air ads during this year's Super Bowl, placing their campaigns in front of the large television audience.
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Oscars' identity crisis and the impact of an allegedly staged attack | The Pop Panel
With Oscar weekend fast approaching, the pop panel talks Oscar picks and if the Academy Awards are in the middle of an identity crisis. Plus, he's made headlines around the world, so will there be a lasting impact from Jussie Smollett's...
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Need 2 Know: Huawei Charges, Bitter Cold Snap
These are the headlines you Need 2 Know for Tuesday, Jan. 29, 2019.
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Pepsi, Frito-Lay CMOs Preview Brands' Super Bowl Commercials
Greg Lyons, CMO of Pepsi, and Jen Saenz, CMO of Frito-Lay gave Cheddar a look at the brands the two snacking juggernauts will be promoting during the Super Bowl on Sunday.
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Pepsi and Frito Lay CMOs Going Long on Super Bowl Campaigns
Super Bowl Sunday is the ー well ー Super Bowl of building brand awareness, particularly for food and beverage companies. This year, Pepsi and Frito-Lay, both units of PepsiCO ($PEP), are once again among the snack giants planning to use...
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Pepsi and Frito-Lay CMOs Going Long on Super Bowl Campaigns
Super Bowl Sunday is the ー well ー Super Bowl of building brand awareness, particularly for food and beverage companies. This year, Pepsi and Frito-Lay, both units of PepsiCO ($PEP), are once again among the snack giants planning to use...
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The Purrr-fect Super Bowl Alternative: Kittens!
On Super Bowl Sunday, the Hallmark Channel will be home to the sixth annual Kitten Bowl, the annual matchup of cat-letes held to benefit the North Shore Animal League. Beth Stern, host of the Kitten Bowl and spokesperson for North Shore...
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Yellow Tail Wine CMO Has a Clever Plan to Reach Super Bowl Audience
By purchasing local television airtime in top markets during the Halftime Show, the parent company of Yellow Tail wine is able to reach 90 percent of the Super Bowl audience without a national ad buy. Iain Douglas, CMO of Deutsch Family...
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DraftKings CEO Bets on Huge Super Bowl Wager Pool
Draftkings CEO Jason Robins told Cheddar that New Jersey residents alone could wager as much as $100 million on the Super Bowl, the first time sports betting will be legal there for the big game.
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Despite a $10 Million Price Tag, Super Bowl Adds Are Still Worth It
Although it has 3 million customers, home security company SimpliSafe isn’t a household name yet. It’s hoping that will change on Sunday after its first Super Bowl ad airs.“In a market where people are trying to lock you in a contract or...
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Despite a $10 Million Price Tag, Super Bowl Ads Are Still Worth It
Although it has 3 million customers, home security company SimpliSafe isn’t a household name yet. It’s hoping that will change on Sunday after its first Super Bowl ad airs.“In a market where people are trying to lock you in a contract or...
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Actor Luke Wilson Says He's Nervous for His Super Bowl Commercial Debut
Luke Wilson is taking a short break from Hollywood. A commercial break. The "Rushmore" and "Old School" actor is starring in his first Super Bowl commercial, and he says the 30-second Colgate spot will probably get more views than any of...
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Acreage CEO Kevin Murphy Doesn't 'Begrudge' CBS for Killing His Cannabis Commercial
Cannabis investment company Acreage Holdings knew CBS would likely reject its proposed Super Bowl commercial, but CEO Kevin Murphy said it was worth the trouble. The ad was produced to draw attention to the STATES Act, a piece of...
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DraftKings CEO Is Betting on the Super Bowl to Bring in Millions
Draftkings CEO Jason Robins told Cheddar that New Jersey residents alone could wager as much as $100 million on the Super Bowl, the first time sports betting will be legal there for the big game.
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Acreage CEO Doesn't 'Begrudge' CBS for Killing His Cannabis Commercial
Cannabis investment company Acreage Holdings knew CBS would likely reject its proposed Super Bowl commercial, but CEO Kevin Murphy said it was worth the trouble. The ad was produced to draw attention to the STATES Act, a piece of...
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How to Advertise During the Super Bowl ー Without Buying Ads
Wine manufacturer Yellow Tail can’t buy a national ad during the Super Bowl ー but that won't stop the company from getting its “Tastes like Happy” campaign out to the public in spectacular fashion. To skirt the category exclusivity hold...
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Advertisers Vie for Titles of Their Own in Twitter's #BrandBowl53
While the New England Patriots and Los Angeles Rams face off for the Super Bowl title, advertisers will be waging their own battles during Twitter's Brand Bowl 53. Ryan Oliver, senior director of brand strategy for the U.S. and Canada at...
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Canadians have long starred in Super Bowl ads, but which ones were a hit?
Peter Ignazi, of the ad agency Cossette, lists his three favourite Super Bowl ads starring Canadians and explains what makes them so great.