Curated OER
Closer To the Ground Lesson 2: Providing a Helping Hand
Students examine how businesses and corporations contribute or sponsor activities for the common good. They read annual reports of major corporations to determine how they contribute to focused activities for the common good.
Curated OER
Marketing A New Product
Learners design and draw a new product in a graphics program. Students research and create a report on how they plan to market their product. Learners create a flyer, brochure or business card to be passed out at the New Product Fair.
Curated OER
"The Nation's Playground": Technology and Tourism
Young scholars examine Maine tourism websites. They identify ways the Internet has changed the tourism industry in Maine.
Curated OER
Make a Statement
Fifth graders make a statement about their position on the Revolutionary War using various means of expression. One half of students remain loyal to England and the other half want a revolution for independence. They express themselves...
Curated OER
The Charity Model of Disability
Students examine the ways charities such as the March of Dimes collect funds. They analyze the perceptions people have about these charities and evaluate sources of citizen's rights.
Curated OER
Breaking News English: Internet War of Words over Gaza
In this English worksheet, learners read "Internet War of Words over Gaza," and then respond to 1 essay, 47 fill in the blank, 7 short answer, 20 matching, and 8 true or false questions about the selection.
Curated OER
Breaking News English: Croation Homosexuals Make a Stand
In this English worksheet, students read "Croation Homosexuals Make a Stand," and then respond to 47 fill in the blank, 7 short answer, 20 matching, and 8 true or false questions about the selection.
Sophia Learning
Sophia: Politics and Media 4: Message War
Through a variety of resources and external links, students gain an understanding of the language of political ads.
Council for Economic Education
Econ Ed Link: Did You Get the Message?
Advertising is the primary tool used by businesses to tell consumers about the goods and services they sell in the marketplace. Businesses also use advertising to try to convince consumers to buy what they are selling. Advertisements do...
Council for Economic Education
Econ Ed Link: Be an Ad Detective
Every day, students are bombarded by advertising. They cannot escape it. But marketers realize that many ypung people are becoming very good at tuning ads out. Businesses thus are becoming more creative in their communication with...
ReadWriteThink
Read Write Think: Identifying and Understanding the Fallacies Used in Advertising
Students examine the fallacies that surround them every day, deconstruct fallacious images and messages in advertisements, and demonstrate their understanding of the fallacies through multimedia presentations.
Lin and Don Donn
Lin and Don Donn: Propaganda Techniques: Advertising, Media, Politics &War
Designed by a teacher, this extensive site covers definition, examples, quizzes and lesson plans for teachers.
PBS
Pbs Frontline: The Persuaders
The meaning of brand, the world of today's advertisers, and the concept of neuromarketing are some of the topics of this PBS Frontline program. You can watch the whole program, join the discussion, read about the shaping of new brands,...
Other
Consumer Report: Buy Me That Too: A Kid's Survival Guide to Tv Ads
This video [14:45] A Kid's Survival Guide to TV Advertising from Consumer Reports Television helps children understand television advertising by showing tricks advertisers use to fool viewers, revealing facts that ads don't provide, and...
Other
Media Education Foundation: Deconstructing an Advertisement [Pdf]
Outline of the steps involved and the questions to ask in critically assessing a print advertisement.
PBS
Pbs (Affluenza): What Are Advertisers Selling
What are advertisers really selling? Are there hidden messages in ads? In this lesson, students explore the concept of persuasive advertising and evaluate ads directed at young consumers. A timely lesson that would generate interesting...
Other
Top7 business.com: More Attention Grabbing Headlines
The premise is that brainstorming is effective as is focusing on the message. Discusses the advantages of "discovering" unique advantages of product & service, & what practice produces. Explanations are clear and easy to follow.
AdLit
Ad lit.org: Using Multiple Texts to Teach Content
Each of us, every day, has to contend with multiple messages or texts-in the news, over the Internet, in our workplace, in books, and in conversation. Making sense of these sometimes conflicting messages is critical. But without being...
Islami City
Islami city.com: Islam and Islamic History the Message
This site has history of Islam in the Middle East.
Writing Fix
Writing Fix: The Wacky Advertisement (With Disclaimer) Activity
Inspired by Barry Lane's book 51 Wacky We-Search Reports, in this cross-curricular lesson plan students learn how to summarize properly.
Texas Education Agency
Texas Gateway: Evaluating and Interpreting Media
[Accessible by TX Educators. Free Registration/Login Required] When people talk about media literacy, they are talking about learning to understand what these messages really mean. This lesson will help you take a closer look at a few...
Smithsonian Institution
National Portrait Gallery: Ballyhoo! Posters as Portraiture
Visit an example-rich exploration of poster art and learn how famous faces have been used to convey meanings and messages across the decades. An excellent resource for discovering how art can be a window into a particular time, Ballyhoo!...
PBS
Pbs Lesson Plan (Affluenza): Be an Adbuster
Through an integrated approach from PBS, students examine the messages conveyed in print advertisements. Using parody, students are asked to alter the message of an ad to present a different or opposite point of view. Lesson may be more...
PBS
Pbs Teachers: Exploring Media Messages
Recognize negative aspects of advertising and how advertising exploits young people. Examine how the media tries to define a person's style, values and ideas, and take a stand against negative media images.