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Decoding the Dystopian Characteristics of Macintosh’s “1984” Commercial
Known as one of the most iconic advertisements of the 20th century, Macintosh's "1984" commercial has become more of a social statement. Present the ad to a new audience of viewers with a lesson focused on identifying dystopian...
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Short Story Commercials
Learners read short story selections, and work with classmates to produce commercials using digital video equipment.
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Critical Media Literacy: Commercial Advertising
Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...
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The Art of Advertising
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...
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Values and Images Reflected in TV Commercials
Students view commercials from American and Latin American cultures and discuss the values and selling strategies used in each commercial.
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Persuasive Writing -- Commercial Style
Students create persuasive TV commercials for common products. They develop a list of products, write the script for a commercial, and act-out and videotape the commercial to present to the class.
Read Write Think
Persuasive Techniques in Advertising
Ever wonder if that miracle product in the commercial is really a miracle? Chances are, the only miraculous part is how many people the advertisers are able to convince to buy it! Class members look over short descriptions of techniques...
Curated OER
Propaganda: Making a Commercial
Seventh graders study different propaganda techniques. In groups, they write and perform a 60-second TV or radio commercial. Classmates rate the effectiveness of the commercial and whether or not they might buy the product.
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Language Arts: Digital Commercials
Students create commercials using a digital camera. After brainstorming their ideas, they spend three days writing their commercials. Students practice and edit their commercials and then present them for review.
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Advertisements and Commercials
Students analyze advertisements. In this advertising lesson, students share their favorite print advertisements and commercials and explain why they like them. Students view more print or television advertisements aimed at children and...
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Team Up for Sports Marketing
Students choose a sport and promote a real or imaginary team by creating press releases, business cards, and ads or commercials.
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Persuasive Writing
Use a quick bell-ringer to interest your class in the art of persuasion. They brainstorm where they find examples of persuasion in their lives and identify who is trying to persuade them. Then they either fish through magazines or look...
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Understanding Protagonists and Antagonists
How can you tell if a character is a villain? What about a hero? Work on literary analysis with an engaging language arts learning exercise. After completing an activity about the four types of conflict, learners fill out a character map...
Curated OER
Build Your Dream Science Lab
Would your ideal science lab be filled with bubbling beakers and zapping Tesla coils? Or would it contain state-of-the-art computer technology and data analysis? Dream big with an innovative lesson that connects math and language arts...
Perfection Learning
In The Year of the Boar and Jackie Robinson - Activity Book
Moving to a new country isn't easy, as Shirley Temple Wong learns in In The Year of the Boar and Jackie Robinson by Bette Bao Lord. A series of language arts activities carry readers through the novel, addressing the story's themes,...
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Producing Commercials for Videotaping
Students explore television commercials to classify them into categorizes. In this commercial categories lesson, students brainstorm about commercials that catch their attention. Students analyze the categories for commercials and then...
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Commercials/Ads
Students write a persuasive commercial and advertisement. In this commercial lesson plan, students write a 20 second commercial that persuades people and shares the most important aspects of the company. They evaluate newspaper ads and...
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Creating a Commercial
Students investigate the world of advertising and video production by creating their own commercial. In this advertising lesson, students discuss a fictitious product which they create an advertising campaign for. Students create a...
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Cool Commercials Critique
Students investigate advertising by critiquing commercials in class. In this media activity, students view several commercials on their computers while completing a worksheet which helps them critique the ads. Students define several...
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Creating Commercials
Students are videotaped in an interview and then view commercial footage. In this creating commercials instructional activity, students view a commercial and write the components they find in it. Groups make commercials and share.
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Superbowl XXXVII Ads: Who Wins Here?
Students research what experts and viewers thought about the commercials shown during Super Bowl XXXVII, paying special attention to the reason ads very popular or not. Students prepare a notebook or a PowerPoint presentation on the Best...
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The Price of Happiness: On Advertising, Image, and Self Esteem
Are your students aware of the effect advertising can have on their self-image, self-esteem, and happiness? This lesson from the Media Awareness Network is aimed at increasing that awareness and mitigating any negative effects it might...
Orlando Shakes
Every Christmas Story Ever Told (And Then Some!): Study Guide
What do Ebenezer Scrooge, the Grinch, and Frosty the Snowman have in common? They're all characters from beloved holiday movies that viewers revisit in the play Every Christmas Story Ever Told (And Then Some!). Scholars conduct research...
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Equipment Ad
Students create a one-minute advertisement for a piece of sports safety equipment. They define the terms ad, advertisement, and commercial and demonstrate creative-thinking and creative-writing skills.
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