Teaching Tolerance
Sensible Consumers
Girls like pink and boys like blue. Working in small groups, learners discuss stereotypes about children in advertisements. Then, scholars create their own manifestos about how they plan to respond to the consumer market they see in...
Curated OER
Marketing to Teens: Parody Ads
High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...
PricewaterhouseCoopers
The Stock Market
Keep or sell? Young learners simulate as buyers in the stock market while learning about the benefits and important factors to know when purchasing. The thorough resource allows for observation of case studies and provides an assessment...
Delegation of the European Union to the United States
The Single Market and Free Trade
What are the benefits of a single EU market? Class members conclude their examination of the European Union by focusing on the single market concept designed to bring down barriers, create more jobs, and increase prosperity.
Federal Reserve Bank
Market Basket SMART/ActivInspire Lesson Plan
Inflate your knowledge, not the economy! Pupils learn more about inflation with detailed worksheets and exciting activities such as role play, an interactive PowerPoint presentation, and a project in which they design a podcast on...
Radford University
Marketing Mayhem: Advertising for Adolescents
You'll be sold on using the resource. Future consumers first conduct a sample survey on marketing strategies. They then consider how mass media influences their age groups and create presentations to display their findings.
Curated OER
Marketing to Teens: Marketing Tactics
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....
Visa
Consumer Awareness
Help your pupils become wise consumers and avoid becoming targets for consumer scams and fraud. Here you'll find a PowerPoint presentation, instructional guidelines, worksheets, and suggested activities for developing shopper strategies...
Curated OER
Analyzing Advertising
Some ads really make products look great, and even better than they really are! Kids get into small groups to research and compare marketing used by various cell phone companies. They analyze advertisements, carrier options, and cell...
Curated OER
Marketing A Breakfast Cereal
Kids put their creativity to use by engaging in a marketing and business project. They employ sound marketing strategies to create, produce, and sell a new breakfast cereal. A fun project that can be modified to fit learners of any age.
Curated OER
Market Basics: Demand, Supply, and Price Determination
High schoolers are introduced to the concepts of supply and demand. Using the Law of Demand and Supply, they develop charts and graphic models of supply and demand. They compare and contrast the behavior of consumers and suppliers when...
Curated OER
Markets
Students examine the different types of economic markets. They identify rewards and penalties for different types of behaviors in different markets. They also examine the role of supply and demand.
Media Smarts
Marketing to Teens: Alternate Ads
Did you know that Coke can teach the world to sing in perfect harmony? Learners develop an awareness of more subtle, less obvious methods advertisers use to reach consumers. Included is a list of related lessons available on the Media...
National Association of Teacher Educators for Family and Consumer Science
Consumerism in the Classroom: Effective Strategies for Today's Teenage Consumers
Help class members become savvy consumers with a series of activities that has them analyzing marketing strategies, comparing the value of brand name versus off-brand clothing, and considering the advantages and disadvantages of shopping...
Curated OER
FACS:Marketing a Child Care Service (Mktg)
Students explore the concepts of marketing (product, promotion, price, place) through the process of promoting themselves as child care providers. They investigate the relationship and impact of marketing on the family and consumer.
Curated OER
Marketing to Teens: Introduction
An introductory lesson plan shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they...
Federal Reserve Bank
What Do Financial Market Indicators Tell Us?
Explain the four categories of financial indicators (commodity prices, stock indexes, interest rates, and yield spreads), and help your class members understand how changes in this data can affect decisions regarding consumer spending,...
Media Smarts
Marketing to Teens: Talking Back
Teach your class to talk back in a constructive and respectful way. This focuses in particular on talking back to the media and to advertisers when they have concerns. Learners participate in a brainstorm and then compose letters or...
Federal Reserve Bank
Saving and Investing for the Long Term
Create savvy investors with an activity that uses an online resource to allow individuals to invest in the stock market. The teacher is able to track activity and progress. Stock tips and strategies are shared.
National First Ladies' Library
Learning to Be Consumers: The Emergence of Catalogs and Advertising
Learners study the historical context of marketing and how it came to be so important in the 19th century. They analyze advertising in the 19th century, 20th century, and today to understand how much or how little has changed.
Curated OER
Producer to Consumer Fun
Students research about producers and consumers. They examine how products become available to consumers and participate in one of the activities listed such as: tour a farm or a factory, go on a scavenger hunt at a local store, or have...
Curated OER
Savers & Borrowers: Financial Markets in the United States
Investigate the current financial market and have your class explore savings, borrowing, financial markets, mutual funds, and the stock market. This four-part lesson plan is designed to help learners become knowledgeable and informed...
Personal Genetics Education Project
Direct-to-consumer Genetic Testing
If you knew that you were likely to develop Alzheimer's disease in your future, how would it affect your life in the meantime? This and other similar thought-provoking questions are discussed in a lesson plan about the availability of...
Council for Economic Education
Satisfaction Please! (Part 2)
Simply understanding consumer rights may not help people solve their problems. Understanding who to turn to becomes key in many different scenarios. Teach the value of various organizations that fight for consumer rights through...