Curated OER
Save an Endangered Species
Have your young learners work in pairs to find and research an endangered species. They use research to develop ideas about saving their animal from extinction. Pairs develop a three-dimensional model of the animal's habitat. Then,...
Museum of the Moving Image
Playing on Emotions: Focus on Political Ads Featuring Children
Political ads are designed to play on viewers' emotions. The focus of this resource is on ads that feature children, either to establish the candidate as family friendly, or to create fear for children in the minds of viewers. Groups...
Curated OER
Commas in a Series; Making an Advertisement!
Language arts learners practice using commas in a series while designing their own advertisement! This creative assignment calls for learners to create their own visual advertisement describing a product of their choice. Their poster...
Curated OER
Advertising sales
Learners examine how advertising is an important community service; explaining that both businesses and customers benefit and that designing and selling ads requires professional knowledge and personal preparation.
Curated OER
Protective Design
Over 3 or 4 class periods your young designers will create a wearable garment that provides some sort of protection from a danger in everyday life. In this fashion design instructional activity, high schoolers investigate fear in our...
Curated OER
It's a Matter of Opinion
Dissect the parts of an advertisement with your class. Middle schoolers discuss advertisements and locate the hook in them. Then, they create an advertisement for a business, in which they include the name of the business, an...
Curated OER
Persuasive Techniques in Advertising and Make Your Own Advertisement
Are you looking for a collaborative and fun way to teach persuasion? This could be a great resource for you! After reviewing advertising techniques and searching for examples of propaganda, have your class create and present their own...
Smarter Balanced
Advertising
The activities in this packet are designed to ensure that all class members have the necessary background knowledge to successfully engage in an assessment of advertisement appeals. After examining a series of ads, individuals use the...
Media Smarts
Newspaper Ads
Just how free is the press? After examining the advertising and propaganda techniques used by advertisers, class members consider the influence advertisers may exert over newspaper content.
Film English
Coca-Cola Ad
Have your class members consider how their lifestyle choices may differ from those of their grandparents when they were younger. After brainstorming and discussing differences in lifestyle, pupils watch a Coca-Cola advertisement that...
Curated OER
Marketing to Teens: Parody Ads
High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...
Curated OER
Analyzing Advertising
Some ads really make products look great, and even better than they really are! Kids get into small groups to research and compare marketing used by various cell phone companies. They analyze advertisements, carrier options, and cell...
Curated OER
Ads R Us: Understanding Target Marketing
Students build awareness of the way in which advertisers shape ads for specific audiences. They analyze the target audience intended for an advertisement and create their own targeted ads to demonstrate their understanding. They discuss...
Curated OER
Reply to a Job Ad
So, you've just spotted an ad for the perfect job, now what? Get kids ready to enter the workforce by having them practice the first step, replying to a job ad. They scan the paper for a job, role-play responding to the ad via phone,...
Curated OER
Advertise It and They Shall Buy!
Students design and produce an advertisement for the product of their choice using PowerPoint. The audience for this advertisement is the producing company that is looking for the perfect advertising agency.
Curated OER
Marketing to Teens: Gotta Have It! Designer & Brand Names
Advertisers want us to believe we would be accepted if we wore the right clothes or owned the right stuff. This assumption forms the heart of an exploration of the impact of advertising on teenagers. A safe classroom environment would...
Historical Thinking Matters
Social Security: 3 Day Lesson
What does social security reveal about the political and social culture of the 1930s? After beginning with a brief introductory video on the impact of the Great Depression and how various Americans, such as Huey Long and Francis...
Curated OER
Dollars and Sense
Fourth graders read "Starting a Business" and answer the question: "How could you design an ad to let the community know about the business described in the story?" Then, they illustrate a written ad that could be posted in the...
British Council
Advertisement Storyboard
Lessons about advertising slogans are GR-R-REAT! Using the resource, pupils engage in an interactive activity to match advertisement blurbs with their corresponding product names. Next, they discuss famous slogans and identify where to...
Curated OER
Project Playhouse
Young scholars read about Kent State's ongoing support for Hurricane Katrina victims by building and auctioning off playhouses for children. They create an ad for the playhouses, including a headline and some copy (words) plus visuals...
Curated OER
Media Awareness: the Basics of Advertising
Students explore marketing techniques. For this media awareness lesson, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Students then create advertisements for products.
Curated OER
Advertising Leaflets
In this advertising leaflets worksheet, students explore and analyze how to recognize persuasive language and visual features in five leaflets. Students also fill out an advertising leaflet chart.
Curated OER
Logo Design Basics: Your Name Here
Students become familiar with the fundamentals of graphic design to develop a logo. In this logo design lesson plan, students generate their own two logos using their own name and a personal hobby as inspiration. Students select their...
Curated OER
Logo Design Basics: School ID
Students design a new logo for their school. For this graphic design lesson, students learn the fundamentals of logo design and how to incorporate the needs of the client in design development. Students design a new school logo that...