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Lesson Plan
Curated OER

Persuasive Writing

For Teachers 4th - 7th
Use a quick bell-ringer to interest your class in the art of persuasion. They brainstorm where they find examples of persuasion in their lives and identify who is trying to persuade them. Then they either fish through magazines or look...
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Lesson Plan
Curated OER

Sounds of the Season

For Teachers 7th - 8th
During Christmas time, use common carols and Tchaikovsky's Nutcracker music as the basis for writing advertisements. Learners can work in teams or individually as they listen to songs via the links provided. A "Christmas Music Comparison...
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Lesson Plan
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Curated OER

Telling Our Stories of Giving - Writing to Persuade

For Teachers 5th - 8th Standards
After identifying the parts of a persuasive piece of writing, young writers explore different prewriting activities for the persuasive essay. They have the option to write a news article, personal narrative, or persuasive essay to...
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Lesson Plan
Pennsylvania Department of Education

Informational Writing

For Teachers 4th - 7th
Emerging writers identify an informational piece of writing. They are provided with examples of informational writing and view a PowerPoint on narrative writing. Then, they design their own informational writing with a brochure,...
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Lesson Plan
Media Smarts

Marketing to Teens: Talking Back

For Teachers 8th - 12th
Teach your class to talk back in a constructive and respectful way. This focuses in particular on talking back to the media and to advertisers when they have concerns. Learners participate in a brainstorm and then compose letters or...
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Lesson Plan
Curated OER

It's a Matter of Opinion

For Teachers 4th - 7th Standards
Dissect the parts of an advertisement with your class. Middle schoolers discuss advertisements and locate the hook in them. Then, they create an advertisement for a business, in which they include the name of the business, an...
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Lesson Plan
Curated OER

Magazine Production

For Teachers 11th - 12th
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
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Lesson Plan
Curated OER

Rave Reviews

For Teachers 6th - 12th
A fun lesson plan that utilizes toys and persuasion! After reading the article, which was written in 2005, pull some advertisements for toys currently being sold. These will be more relevant to your middle and high schoolers. What toy is...
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Lesson Plan
Curated OER

Determining Author's Point of View: The Sneeches

For Teachers 3rd - 6th
Determine the author's point of view in a text. Young readers read Dr. Seuss' The Sneeches and identify the author's purpose in the story. They identify persuasive techniques in writing, asking and answering questions to better...
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Lesson Plan
Curated OER

Write Persuasively (Grades 3-5)

For Teachers 3rd - 5th
Students practice persuasive writing. In this writing lesson plan, students understand that there are different ways to write. Students build a list of words that can be used for persuasion. Students develop statements to use for...
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Lesson Plan
Curated OER

How Advertisers Persuade

For Teachers 7th - 8th
This plan centers around the article "How Advertisers Persuade," although it is not included in the lesson plan itself. Get your class thinking about advertising, appeals, and techniques that companies use to get their products from the...
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Lesson Plan
Curated OER

Pictures and Slogans Persuade an Audience

For Teachers 5th - 8th
Students discover relationships between advertisement and persuasive techniques.  In this literacy and consumer education lesson, students select magazine or newspaper advertisements that use symbols, pictures, and slogans to persuade...
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Lesson Plan
Curated OER

The Apprentice: A Study of Business and Technical Writing

For Teachers 6th - 8th
Young scholars explore business practices by creating a portfolio in class. In this business writing lesson, students identify the causes for a businesses success and failure before deciding on a business they would like to create. Young...
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Lesson Plan
Curated OER

Writing: Advertisements

For Teachers 3rd - 6th
Pupils explore these web pages to explore how to write good advertisements.
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Lesson Plan
Curated OER

Persuasive Writing

For Teachers 4th
Fourth graders study persuasive advertisements.
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Lesson Plan
Curated OER

Honesty in Writing

For Teachers 8th
Eighth graders analyze the conveyance of honesty in written products. In this writing skills lesson, 8th graders discuss bias and fabrication in writing. Students practice sincere writing as they write statements regarding the common...
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Lesson Plan
Curated OER

What Should I Purchase?

For Teachers K - 5th
Discuss commercials, advertisements and junk mail and how each can influence their audience. Through these materials, kids examine persuasive writing. Which key words indicate that it's an advertisement? Young learners include these...
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Lesson Plan
Curated OER

Surviving AIDS

For Teachers 8th - 12th
Enhance your middle and high schoolers' research skills with this instructional activity. After viewing a video clip about HIV and AIDS, high schoolers identify the facts and issues surrounding the disease. They work together to create a...
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Lesson Plan
Scholastic

Presenting Persuasively (Grades 6-8)

For Teachers 6th - 8th
Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive activity highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing assignment puts those...
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Lesson Plan
Scholastic

Persuasive Communication (Grades 9–12)

For Teachers 9th - 12th Standards
Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to...
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Lesson Plan
Scholastic

Choose Your Words Wisely (Grades 9-12)

For Teachers 9th - 12th Standards
Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.
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Lesson Plan
Media Smarts

Television Broadcast Ratings

For Teachers 7th - 10th
Explore the relationships between programming, advertising, and the ensuing rating wars. Help develop the media smarts of your pupils through this examination of advertisers for popular shows. Although the included Sweep Chart features...
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Lesson Plan
British Council

Advertisement Storyboard

For Teachers 6th - 12th Standards
Lessons about advertising slogans are GR-R-REAT! Using the resource, pupils engage in an interactive activity to match advertisement blurbs with their corresponding product names. Next, they discuss famous slogans and identify where to...
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Lesson Plan
C-SPAN

Should Your State Modify Its Voter Registration Laws and Methods for Submitting a Ballot?

For Teachers 6th - 12th Standards
What is the balance between democracy and security? Using articles and videos that examine state voting procedures, learners explore the difficult question. After looking at voting regulations in their state and nationally, they consider...