Curated OER
Persuasive Writing
Use a quick bell-ringer to interest your class in the art of persuasion. They brainstorm where they find examples of persuasion in their lives and identify who is trying to persuade them. Then they either fish through magazines or look...
Curated OER
Sounds of the Season
During Christmas time, use common carols and Tchaikovsky's Nutcracker music as the basis for writing advertisements. Learners can work in teams or individually as they listen to songs via the links provided. A "Christmas Music Comparison...
Curated OER
Telling Our Stories of Giving - Writing to Persuade
After identifying the parts of a persuasive piece of writing, young writers explore different prewriting activities for the persuasive essay. They have the option to write a news article, personal narrative, or persuasive essay to...
Pennsylvania Department of Education
Informational Writing
Emerging writers identify an informational piece of writing. They are provided with examples of informational writing and view a PowerPoint on narrative writing. Then, they design their own informational writing with a brochure,...
Media Smarts
Marketing to Teens: Talking Back
Teach your class to talk back in a constructive and respectful way. This focuses in particular on talking back to the media and to advertisers when they have concerns. Learners participate in a brainstorm and then compose letters or...
Curated OER
It's a Matter of Opinion
Dissect the parts of an advertisement with your class. Middle schoolers discuss advertisements and locate the hook in them. Then, they create an advertisement for a business, in which they include the name of the business, an...
Curated OER
Magazine Production
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
Curated OER
Rave Reviews
A fun lesson plan that utilizes toys and persuasion! After reading the article, which was written in 2005, pull some advertisements for toys currently being sold. These will be more relevant to your middle and high schoolers. What toy is...
Curated OER
Determining Author's Point of View: The Sneeches
Determine the author's point of view in a text. Young readers read Dr. Seuss' The Sneeches and identify the author's purpose in the story. They identify persuasive techniques in writing, asking and answering questions to better...
Curated OER
Write Persuasively (Grades 3-5)
Students practice persuasive writing. In this writing lesson plan, students understand that there are different ways to write. Students build a list of words that can be used for persuasion. Students develop statements to use for...
Curated OER
How Advertisers Persuade
This plan centers around the article "How Advertisers Persuade," although it is not included in the lesson plan itself. Get your class thinking about advertising, appeals, and techniques that companies use to get their products from the...
Curated OER
Pictures and Slogans Persuade an Audience
Students discover relationships between advertisement and persuasive techniques. In this literacy and consumer education lesson, students select magazine or newspaper advertisements that use symbols, pictures, and slogans to persuade...
Curated OER
The Apprentice: A Study of Business and Technical Writing
Young scholars explore business practices by creating a portfolio in class. In this business writing lesson, students identify the causes for a businesses success and failure before deciding on a business they would like to create. Young...
Curated OER
Writing: Advertisements
Pupils explore these web pages to explore how to write good advertisements.
Curated OER
Honesty in Writing
Eighth graders analyze the conveyance of honesty in written products. In this writing skills lesson, 8th graders discuss bias and fabrication in writing. Students practice sincere writing as they write statements regarding the common...
Curated OER
What Should I Purchase?
Discuss commercials, advertisements and junk mail and how each can influence their audience. Through these materials, kids examine persuasive writing. Which key words indicate that it's an advertisement? Young learners include these...
Curated OER
Surviving AIDS
Enhance your middle and high schoolers' research skills with this instructional activity. After viewing a video clip about HIV and AIDS, high schoolers identify the facts and issues surrounding the disease. They work together to create a...
Scholastic
Presenting Persuasively (Grades 6-8)
Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive activity highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing assignment puts those...
Scholastic
Persuasive Communication (Grades 9–12)
Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to...
Scholastic
Choose Your Words Wisely (Grades 9-12)
Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.
Media Smarts
Television Broadcast Ratings
Explore the relationships between programming, advertising, and the ensuing rating wars. Help develop the media smarts of your pupils through this examination of advertisers for popular shows. Although the included Sweep Chart features...
British Council
Advertisement Storyboard
Lessons about advertising slogans are GR-R-REAT! Using the resource, pupils engage in an interactive activity to match advertisement blurbs with their corresponding product names. Next, they discuss famous slogans and identify where to...
C-SPAN
Should Your State Modify Its Voter Registration Laws and Methods for Submitting a Ballot?
What is the balance between democracy and security? Using articles and videos that examine state voting procedures, learners explore the difficult question. After looking at voting regulations in their state and nationally, they consider...