Students watch videotaped advertisements and analyze "hidden" messages of advertisements targeted to their age group.
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Put the advertising in the hands of your pupils. They design and promote a product, using propaganda techniques to persuade those who view their newspaper ad. Learners must include certain information about their product as well as a...
6th - 9th English Language Arts CCSS: Adaptable
Should we believe everything we read? Becoming a discerning consumer of media
Class members investigate the role media should play in a healthy democracy. As part of this study, groups analyze political advertising, use FactCheck to assess not only the veracity of but the persuasions techniques used in candidates'...
7th - 12th Social Studies & History
TV Dads: Immature and Irresponsible?
Examine gender stereotypes on television, focusing on fathers portrayed in sitcoms and advertising. Questions on a handout direct learners to consider the types of fathers they see on television and one advertisement is highlighted as...
6th - 8th English Language Arts
Dollars and Votes: 2012 Election
What comes to mind when learners think about campaign financing? Secondary pupils watch a video about the fundraising climate during the 2012 presidential election and discuss Super PACs and Supreme Court legislation as a group. Focusing...
7th - 12th English Language Arts CCSS: Designed
Ad Hominem Arguments
Give your class a lesson in logical reasoning. This worksheet, which focuses on ad hominem arguments, goes step by step through an example. After examining the argument, learners assess a second conversation for ad hominem arguments and...
7th - 12th English Language Arts CCSS: Adaptable
Propaganda and Spin
The propaganda devices used by politicians' spin doctors can successfully change minds and shift public opinion. A timely resource asks class members to examine how these devices are used to influence the way citizens think about an...
7th - 12th Social Studies & History CCSS: Adaptable
Marketing to Teens: Talking Back
Teach your class to talk back in a constructive and respectful way. This focuses in particular on talking back to the media and to advertisers when they have concerns. Learners participate in a brainstorm and then compose letters or...
8th - 12th English Language Arts