Students watch videotaped advertisements and analyze "hidden" messages of advertisements targeted to their age group.
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Put the advertising in the hands of your pupils. They design and promote a product, using propaganda techniques to persuade those who view their newspaper ad. Learners must include certain information about their product as well as a...
6th - 9th English Language Arts CCSS: Adaptable
Car Adverts: Tell It Like It is
Students explore the strategies and bias that are sometimes used in advertising with a particular focus on automobile advertising. Working in groups, they read several car ads and discuss the bias, opinion and stereotyping in the ads as...
6th - 12th English Language Arts
Dollars and Votes: 2012 Election
What comes to mind when learners think about campaign financing? Secondary pupils watch a video about the fundraising climate during the 2012 presidential election and discuss Super PACs and Supreme Court legislation as a group. Focusing...
7th - 12th English Language Arts CCSS: Designed
Should we believe everything we read? Becoming a discerning consumer of media
Class members investigate the role media should play in a healthy democracy. As part of this study, groups analyze political advertising, use FactCheck to assess not only the veracity of but the persuasions techniques used in candidates'...
7th - 12th Social Studies & History
Propaganda and Spin
The propaganda devices used by politicians' spin doctors can successfully change minds and shift public opinion. A timely resource asks class members to examine how these devices are used to influence the way citizens think about an...
7th - 12th Social Studies & History CCSS: Adaptable
Ad Hominem Arguments
Give your class a lesson in logical reasoning. This worksheet, which focuses on ad hominem arguments, goes step by step through an example. After examining the argument, learners assess a second conversation for ad hominem arguments and...
7th - 12th English Language Arts CCSS: Adaptable
Evaluating Information: Focus on Election 2004
Analyze what happens when two sources provide conflicting information with this lesson about the 2004 Presidential election. After viewing and discuss ads from the campaign, middle and high schoolers view the website "factcheck," a...
8th - 12th Social Studies & History
Historic Overview of Ireland
Erin go bragh! Young historians fill out a note-taking guide as they view a presentation on the history of Ireland. Beginning with the early BC and AD eras, they discover the Stone Age, Bronze Age, the impact of the Vikings, and Easter...
5th - 8th Social Studies & History