Advertising Campaign Project

This Advertising Campaign Project activity & project also includes:

Ask your class to market a product. After choosing a product, class members develop ad campaigns, make PowerPoint presentations, set a schedule and budget for their media, and design advertisements (print and other types). Tip: Allow learners to work in groups to add a collaborative element to the project. This way, individuals can specialize in one aspect if desired and practice valuable teamwork skills.

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Pros

  • Includes detailed rubric for overall presentation and a separate rubric for grading the advertisements
  • Requires individuals to develop and use skills relevant to the twenty-first century
Cons

  • The document asks pupils to market their product to the St. Louis metropolitan area; depending on where your school is, you may wish to instruct students differently
  • While the resource references a schedule for media and a budget for media costs, there is limited information included for these two aspects