Analyzing Advertising

Are advertisements really mind games that persuade people to buy products? Scholars analyze popular ads and think about how these ads influence them. They use reading advertisement comprehension skills and work in groups to analyze different advertisements using a series of questions.

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CCSS: Designed
Instructional Ideas

  • Ask pupils to poll others about the influence of ads
  • Extend the activity by having scholars create their own ads
Classroom Considerations

  • Required materials include age-appropriate ads and poster board
  • Scholars work in groups
Pros

  • Interactive nature and discussion questions increase engagement
  • Relates to real-life with popular advertisements
  • Includes alternatives for various classroom setup
Cons

  • No answer key or anticipated responses for discussion questions