Animal Advertisement

Explore the relationships among programming, advertising and the ensuing rating wars. Help develop the media smarts of your pupils through this examination of advertisers for popular shows. Although the included Sweep Chart features 2002...

Students explore reasons the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.

Introduce middle schoolers to the issue of video game violence with a multifaceted approach. Learners complete a gaming survey, as well as read and discuss a news feature about violent video game sales and a handout on stimulus...

Teenagers are the first to agree that they are the frontrunners in popular culture. But how much of their image is constructed by individualism, and how much of it have they bought from capitalistic sources? Roland...

Students consider how advertising messages are constructed and relayed. They invent fast-food businesses and create presentation posters outlining the first commercials to promote their new brands.

Let your young programmers' creativity and programming knowledge shine with this culminating activity. Coders put together everything they know about using text commands, drawing, and animation to create a unique ad. This activity could...

Learners identify, explore, and analyze the effects of their daily exposure to advertising.

Students explore the uses for animals in different societies. Then, through research and reflection, students prepare for a mock convention for animal rights. They write a letter to a governmental animal regulatory body.

Do you have a favorite candy bar? Or cereal? Or brand of ice cream? You may be an ideal participant in a focus group! A short, informative video teaches high schoolers about the history of focus groups in both the political and...

You are being manipulated! Arm yourself with awareness! Learn how to identify the various technical codes (images, sounds, colors), and how media makers use these codes to subconsciously influence your emotions and impulses. Just do it....