Consumer Decision Making

Students are given the scenario that they are hired by a department store as a market researcher to conduct a survey about the purchase of personal items. They ask consumers, in two age groups, about the factors that influence their decisions about their preferred sources of information. Students brainstorm a list of personal items.

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Resource Details

Grade
9th - 10th
Subjects
Social Studies & History
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Resource Type
Lesson Plans
Duration
5 days
Instructional Strategies
Project-Based Learning
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