Who buys romance novels? Older scholars discuss this demographic in a behavioral psychology study which begins with a discussion and data analysis. The data sheet can be found online and offers statistics about who and where this huge industry caters to. Using a viewing guide to take notes scholars watch three clips from the documentary "Guilty Pleasures," which can all be found on the POV website. After discussing these short clips have scholars do some research on theories of motivation. There is an online source provided here. They determine which best describes the case study featured and explain their reasoning. Extension ideas are included.