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Macy's Not Fields

Students read an article about the taking over of Marshall Fields by Macy's. As a class, they brainstorm a list of brands that are familiar to them and discuss the importance of a name that has been well known. They pretend they have started their own company and develop how they would brand their own product.

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Concepts

Resource Details

Grade
7th - 12th
Subjects
Social Studies & History
1 more...
Resource Type
Lesson Plans
Instructional Strategies
Project-Based Learning
1 more...
Included Materials
  • Vocabulary