Mega-Mergers and Cross Marketing

Young scholars tudents examine the influence and power of media mergers by studying the Space Jam cross-marketing phenomenon. The lesson begins with a discussion about the film Space Jam, with students responding to an article by Naomi Klein about the movie.

8th - 10th Visual & Performing Arts 45 Views 47 Downloads
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Visual & Performing Arts
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Lesson Plans
Instructional Strategies
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