Mega-Mergers and Cross Marketing

This Mega-Mergers and Cross Marketing lesson plan also includes:

Students tudents examine the influence and power of media mergers by studying the Space Jam cross-marketing phenomenon. The lesson begins with a discussion about the film Space Jam, with students responding to an article by Naomi Klein about the movie.

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8th - 10th
English Language Arts
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Resource Type
Lesson Plans
Instructional Strategies
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