Mega-Mergers and Cross Marketing

This Mega-Mergers and Cross Marketing lesson plan also includes:

Students tudents examine the influence and power of media mergers by studying the Space Jam cross-marketing phenomenon. The lesson begins with a discussion about the film Space Jam, with students responding to an article by Naomi Klein about the movie.

58 Views 52 Downloads
Additional Tags

Resource Details

Grade
8th - 10th
Subjects
English Language Arts
4 more...
Resource Type
Lesson Plans
Instructional Strategies
Research
1 more...