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Mega-Mergers and Cross Marketing

Students tudents examine the influence and power of media mergers by studying the Space Jam cross-marketing phenomenon. The lesson begins with a discussion about the film Space Jam, with students responding to an article by Naomi Klein about the movie.

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Resource Details

Grade
8th - 10th
Subjects
Visual & Performing Arts
3 more...
Resource Type
Lesson Plans
Instructional Strategies
Research
1 more...
Included Materials
  • Worksheet