Persuading with Commercials

Young silk road merchants select goods to be sold in a classroom marketplace. They begin their journey by exploring items in the Asian Art Museum where they select a treasure to advertise for sale in a one-minute commercial. Links to the...

Beginning a persuasive writing unit with your middle schoolers? Approach it through something that persuades us all: advertising! Through studying video and print advertisement, your class will practice Common Core skills for reading...

Learners create persuasive TV commercials for common products. They develop a list of products, write the script for a commercial, and act-out and videotape the commercial to present to the class.

Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive lesson plan highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing assignment puts...

Students identify assumptions and propaganda techniques in advertisements. They use these techniques to create their own advertisement for a product and write a business letter persuading a company to produce their product.

Design and produce an advertisement (print, online or video) intended to persuade people to treat animals better. Research advertising techniques and review successful ads in preparation for their project.