Power of Persuasion

The power of persuasion is strong when advertising is done right. Scholars assess cereal boxes to identify the company's persuasion strategies, and then contemplate how those strategies affect their choice in buying the product. 

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CCSS: Adaptable
Instructional Ideas

  • Replicate the cereal box with a drawing to accompany to worksheet
  • Survey the class to discover which cereal they prefer and why
  • Display cereal boxes and written short answers around the classroom or in the school's library for Back-to-School Night or Open House 
Classroom Considerations

  • Consider classroom allergies; prohibit certain types of cereals that may cause reactions 
  • Copies for each individual are required
Pros

  • Questions are thought-provoking and reflect today's advertising techniques 
  • Space to write is provided 
Cons

  • None
Common Core