Selling Stereotypes

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I love this topic and don't think it is discussed nearly enough. Learners consider how boys and girls are stereotyped around the world and how marketing uses and promotes these stereotypes by how they package or present children's toys. Legos are used as the primary model of this phenomenon and help facilitate good discussion, as well as activities that will get kids thinking about the differences between gender and sex. They analyze several print and TV ads, looking for the messages and gender stereotypes. 

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CCSS: Designed

  • A terrific topic
  • Promotes pro-social thinking and social awareness
  • Fosters critical thinking and analysis skills
  • Addresses Common Core standards

  • None