Teaching Marketing Through Auctions

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Learners review market research and discuss how a company determines its products. In groups, they conduct surveys to determine which products would bring the most money in a mock auction in their classroom. The groups market a product and compete to see which group can make the most money in auction.

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Resource Details

Grade
9th - 12th
Subjects
Social Studies & History
1 more...
Resource Type
Lesson Plans
Duration
14 days
Instructional Strategy
Simulation
Year
2004
Usage Permissions
Fine Print