The Influence of Advertising
Students examine advertisements, decide which appeal to them, and create commercials.
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Understanding the Language of Political Ads
The verbal techniques and emotional appeals contained in the language used in political ads plays a vital role in creating the impact of the ad. As class members continue their study of Presidential campaign commercials from 1952–2012,...
9th - 12th Social Studies & History
Gender Messages in Alcohol Advertising
Make your students critical consumers of media, and foster an awareness of how culture is reflected and shaped by media. This resource covers how alcohol advertising presents and promotes gender stereotypes. After a discussion on...
7th - 12th Visual & Performing Arts
The World's Fair of 1893: A Tribute to Agriculture and Advertising
Students identify connections between agriculture, advertising, and mail order catalogues during 1890s as expressed at World's Fair of 1893. Students interpret photographic exhibit and discuss how reactions of rural fair visitors...
6th - 12th Social Studies & History