This This Business Called Learning: Advertising lesson plan also includes:
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Mimic a business environment by asking your class to work in cooperative business groups to create an advertising campaign for a new product called Giggle Gum. Campaigns will include a press release, slideshow presentation, print ad, and radio commercial. Pupils can get inspiration from real video and audio clips and a visit from a guest speaker. The idea is strong; however, there could be more description of the procedures involved that make the activity go smoothly.