Trick or Truth: Recognizing the Hottest Trends in Advertising

As part of their study of how advertisers use various techniques to influence consumers, kids examine the design, the promotions, and the product placement in the packaging of their favorite foods. 

Students view and analyze fragments of advertising images from magazines to become familiar with different techniques used to sell products, write captions for advertisements, and create their own advertisements from scratch based on...

In this recognizing persuasive techniques in advertising learning exercise, students read common techniques with examples and apply the information to ads in magazines or newspapers. Students write 5 short answers.

Students recognize and interpret imagery by researching the way it is used in advertising. In small groups, they search the magazines for advertisements that use imagery and write a commentary on their examples.

Creative thinkers develope advertisements. They work in groups to create an advertisement featuring the importance of contributing to UNICEF. They research, learn about point of view, and present final projects to the class.

Full truth, or an exaggeration? How can you tell when a storyteller is exaggerating a story? Readers analyze a story told by Hortensia, and identify the exaggerative language she uses. Then, learners write their own narrative story using...

Young historians discover the history of a famed fugitive slave, abolitionist, and women's rights activist in this brief and engaging video on Sojourner Truth.

Students use data analysis to seek answers to the types of questions often posed by consumer agencies and people who work in sales and marketing. Students will enjoy the real world shopping aspect of this lesson.

Students detect obvious and not-so-obvious examples of advertisements in their everyday lives. They recognize the role that logos, imaginary characters, slogans and jingles play in developing brand awareness.

Students explain the methods of making commercials to market a product. They are introduced to the idea of truth in advertising. They produce their own commercials to sell different products. The commercials are filmed with a video camera.