Vying for Votes

After viewing the first TV campaign ad in support of Eisenhower for president, young people dive deeper into the power of political advertising. By examining current and past political campaign advertisements, individuals make note of strategies politicians use, the types of voters they are aiming to reach, and the the likelihood of them voting for the politician. Then, pupils debate about the degree to which awareness can impact voter behavior.

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Instructional Ideas
  • Create a word wall with the vocabulary presented throughout the series of lessons
  • Before the debate, set up the classroom so that pupils of opposing viewpoints can face each other
Classroom Considerations
  • The second in a series of four lessons from the Chase the Race in School program that focuses on the same essential question
  • Acquire a variety of political advertisements to use as models, such as posters, newspapers, and commercials (historical and current)
  • Tailor the lesson to meet classroom time constraints
  • This resource is only available on an unencrypted HTTP website. It should be fine for general use, but don’t use it to share any personally identifiable information
  • The six-page packet includes the plan, clear objectives, essential questions, links to additional resources and types of political advertisements, and two exit slips (one being a duplicate)
  • None