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Words That Sell

Students evaluate brand names and develop original brand names. In this brand communication lesson, students analyze existing brand names and discuss the effectiveness of different brand names. Students use a Visual Thesaurus to find definitions and connotations of words and how to communicate a message.

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Resource Details

6th - 12th
Expository Writing
1 more...
Resource Type
Lesson Plans
1 hr
Instructional Strategy
Project-Based Learning
Included Materials
  • Project