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Equipment Ad
Students create a one-minute advertisement for a piece of sports safety equipment. They define the terms ad, advertisement, and commercial and demonstrate creative-thinking and creative-writing skills.
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You've Gotta Have a Gimmick!: A Lesson in Junk Food Advertising
Students examine marketing techniques used in television and magazine snack food ads. They analyze and discuss Internet kids clubs, complete various handouts that examine ads for food, and create a commercial for a food product.
Media Smarts
Looking at Food Advertising
Tony The Tiger, The HoneyComb Kid, The Nestle Quick Bunny. As part of a study of the methods advertisers use to sell foods and how this advertising effects their food choices, kids create their own spokescharacter and/or jingle for one...
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Persuasive Writing -- Commercial Style
Students create persuasive TV commercials for common products. They develop a list of products, write the script for a commercial, and act-out and videotape the commercial to present to the class.
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Advertising Books
Students experience a variety of ways to share their favorite books with their classmates. They write and present commercials to "sell" their favorite books to the class and participate in a community of readers who regularly discuss and...
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Advertisements and Commercials
Students analyze advertisements. In this advertising lesson, students share their favorite print advertisements and commercials and explain why they like them. Students view more print or television advertisements aimed at children and...
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Purpose of Advertising
Students recognize nonverbal cues in advertisements. In this advertising lesson, students navigate a website with history of advertisements. Students collect sample advertisements. Students plan and perform or present their original...
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Designing And Filming Commercials
Students design and film commercials using digital video cameras and the computer program iMovie in this exciting lesson plan provided by the Florida Center for Instructional Technology.
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Persuasive Writing
Use a quick bell-ringer to interest your class in the art of persuasion. They brainstorm where they find examples of persuasion in their lives and identify who is trying to persuade them. Then they either fish through magazines or look...
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Team Up for Sports Marketing
Students choose a sport and promote a real or imaginary team by creating press releases, business cards, and ads or commercials.
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School Uniforms: Debating the Issue and Creating an Advertisement
Fifth graders debate the issue of school uniforms. They research, finding supporting evidence supporting their stance. Using the Lincoln-Douglas form of debate, 5th graders discuss the positive and negative issues of the topic. They...
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Health Education: Advertising
Fourth graders become conscientious consumers. In this personal health lesson plan, 4th graders analyze techniques used in advertising health-related products and services.
Institute for Humane Education
Selling "Boy" and "Girl"
Monster trucks, action figures, and video games. Are these toys designed for boys or girls? Scholars work in small groups to find and categorize examples of boy and girl toys from catalogs. Next, learners analyze the two sets of pictures...
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Ben Franklin's Inventions
Learners discover the life of Benjamin Franklin by studying his inventions. In this biography lesson, students identify the inventions of Benjamin Franklin and their impact on society today. Learners create a commercial in an attempt...
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Sly Book Channel
Create a commercial for a favorite book and broadcast this pitch on the Sly Book Channel! Learners practice retelling, summarizing, comparing/contrasting, and evaluation skills as they prepare their scripts. The approved scripts are then...
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Neon Signs
Middle schoolers study a commercial art form and explore its historic and social meaning. They apply linear color to a shape, bending and forming the lines in much the same way a sign artist would form glass tubing. They design their own...
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Looks Good Enough to Eat
Students examine food photography and the different techniques used by food stylists to make foods look appealing in advertisements. After learning some of the tricks of the trade, students plan and shoot their own food advertisements.
Creative Educator
Sell It with Propaganda
Augment a unit on propaganda by prompting class members to create propaganda. Using Frames software, groups demonstrate their understanding of propaganda techniques by designing a new product, creating a commercial to sell their product,...
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Get Dramatic: Reduce, Reuse, Recycle
Students explain reducing, recycling and reusing. In this science/ arts lesson, students create a commercial and display a backdrop made out of recycled goods. Additionally, students write written responses to writing prompts.
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Advertise a State Vacation
Students create a brochure advertising a state for vacation. In this internet research lesson, students do research on a state and create a brochure with the information. Students write a commercial and videotape them.
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Propaganda & Persuasive Techniques: Do You Buy It?
Fifth graders investigate the basic persuasive techniques employed in advertising. They identify three examples of propaganda/persuasive techniques, complete an observation chart, take an advertising quiz, complete a spreadsheet that...
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Classroom Capers: Creating a Magazine
Fourth graders build language skills in the context of creating a classroom magzine. They participate in activities which help students communitcate ideas and information for a variety of purposes and for specific audiences using the...
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Read All About it
Learners create and publish a newspaper that reflects and explains pioneer and medieval societies. They become newspaper writers for a specific time period. They adopt a holistic approach to exploring community life in medieval and...
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Comparison Shopping
Elementary schoolers explore the concepts associated with comparison shopping, and the concept of need versus want. They also look closely at the power of advertising and become more aware of the messages that ads present. After taking...