Federal Trade Commission
A Smarter Consumer
How can understanding advertisements make people better consumers? With the fourth and final instructional activity from the Admongo series on advertising, scholars reflect on some of the questions they may ask about an ad before making...
Federal Trade Commission
Ad Creation
How would someone market a new cereal to space aliens? Using the third lesson from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their products. As a...
Curated OER
You've Gotta Have a Gimmick!: A Lesson in Junk Food Advertising
Students examine marketing techniques used in television and magazine snack food ads. They analyze and discuss Internet kids clubs, complete various handouts that examine ads for food, and create a commercial for a food product.
Federal Trade Commission
Ad Targeting and Techniques
What techniques do advertisers use to reach a target audience? Pupils discover the answer with the second of four Admongo lesson plans. Scholars learn about the most common strategies advertisers use to convince people to buy something....
Media Smarts
Advertising All Around Us
Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the world and...
Media Smarts
Newspaper Ads
Just how free is the press? After examining the advertising and propaganda techniques used by advertisers, class members consider the influence advertisers may exert over newspaper content.
Federal Trade Commission
Ad Awareness
Movie theaters, shopping malls, television, the Internet ... no matter where people go, they are inundated with advertisements. Scholars discuss the topic of ad awareness using the first of four Admongo lessons about advertising. Pupils...
Curated OER
Lemonade For Sale
2-3rd graders listen to the story, Lemonade for Sale, by Stuart J. Murphy. In the story, children produce and sell lemonade to raise money for their clubhouse, create a product, classify the resources used in production as natural...
Media Smarts
Kids, Alcohol and Advertising - Understanding Brands
Learners explore the importance of branding for developing customer loyalty and recognition of products.
Media Smarts
Kids, Alcohol and Advertising - Interpreting Media Messages
Young scholars investigate the importance of branding and messaging, especially as they relate to party products like alcohol.
Curated OER
You Are Smarter Than The Ads
Fourth graders examine advertising techniques and create original designs for advertisements in this three day, 4th grade art/social studies lesson plan. The lesson plan includes assessment ideas, resource information, and learning...
Curated OER
Ad Awareness
Learners review advertisements. In this advertising lesson, students define advertising and determine the main reason ads are created. Learners define what it means to be a consumer and advertiser. Students are divided into groups and...
Curated OER
Truth and Advertising
Learners view and analyze fragments of advertising images from magazines to become familiar with different techniques used to sell products, write captions for advertisements, and create their own advertisements from scratch based on...
Curated OER
Consumer Confusion: Wants versus Needs and Gandhi's Wisdom
Fourth graders create graphs to illustrate consumer consumption throughout the world. In this consumer lesson plan, 4th graders also discuss wants and needs around the world, and consider Gandhi's opinion on material possessions as they...
Curated OER
Health Education: Advertising
Fourth graders become conscientious consumers. In this personal health lesson plan, 4th graders analyze techniques used in advertising health-related products and services.
Media Smarts
Packaging Tricks
As part of their study of how advertisers use various techniques to influence consumers, kids examine the design, the promotions, and the product placement in the packaging of their favorite foods.
Curated OER
Looks Good Enough to Eat
Students examine food photography and the different techniques used by food stylists to make foods look appealing in advertisements. After learning some of the tricks of the trade, students plan and shoot their own food advertisements.
Curated OER
Pictures and Slogans Persuade an Audience
Students discover relationships between advertisement and persuasive techniques. In this literacy and consumer education instructional activity, students select magazine or newspaper advertisements that use symbols, pictures, and...
Curated OER
The Great Cookie Company
Fourth graders implement real life application of money, problem solving, economics, and consumer awareness. In this three week economics unit, 4th graders operate a business, write checks, balance accounts, and market their product.
Curated OER
"Let's Make Some Money"
Students complete a project about economics, supply, and advertising. In this advertising lesson, students discuss how money is made, entrepreneurs, and advertising. They make their own business with toys to sell to Kindergartners.
Curated OER
It's in the Label - The Food Label
Young scholars examine the fat content in their diet and how advertising affects their eating habits. In this nutrition and advertising lesson, students analyze pizza and how to make it healthier. Young scholars recognize the...
Curated OER
Product Persuasion
Students examine various products and analyze the marketing strategies used to entice consumers. They bring in a product they like to use, and using persuasive writing, they write their own advertisements for their products.
One Hen
Making Choices
When choosing what foods to eat, there are a lot of factors to consider. To help make the decision a little easier, young learners work in small groups developing short plays, stories, or advertisements that address the different issues...
Curated OER
Comparison Shopping
Elementary schoolers explore the concepts associated with comparison shopping, and the concept of need versus want. They also look closely at the power of advertising and become more aware of the messages that ads present. After taking...