Curated OER
From Data to Drinks - My Marketing Plan
Learners research and discuss how Canada's aging population affects advertising. They record information from the 2001 census and create a marketing plan to sell a soft drink.
California Department of Education
What’s the Market for My Labor?
Is it easy to find a job I'll love? Show scholars the importance of understanding the labor market with part three in a five-part series of career and college readiness lesson plans. After learning important vocabulary, learners track...
Curated OER
The Anatomy of Cool
Students explore differences between superficial and real "coolness," how marketers use cool to sell products, and how their own attitudes and perceptions are affected by media messages that reinforce specific messages about what...
California Department of Education
What’s the Market for My Labor?
A lesson showcases how knowing about Labor Market Information (LMI) supports searching for future job opportunities. Following a review of the concept and other vocabulary terms, scholars research occupations and answer questions on a...
Curated OER
Play the Market
Young scholars participate in a hypothetical experiment. For four weeks, they track 10 stocks they have selected. They discuss their imaginary gains and losses and share their observations about the stock market, and their reactions to...
Curated OER
Stock Market Game
Fourth graders are introduced to how the stock market operates. In groups, they practice reading and analyzing the Standard and Poor's 500 index. They participate in a simulation of buying and selling stocks on the market trying to...
Curated OER
Saturday Market by Patricia Grossman
Readers make personal connections to Saturday Market by Patricia Grossman and answer comprehension questions while reading the book. Comparing and contrasting the different characters in a Venn diagram leads to a kinesthetic activity...
Curated OER
Pop Shop 4 - Shopkeeping
Learners create a store where they sell pictures, tee shirts, and prints. In this store lesson plan, students learn about sales, marketing, and how to run a business.
California Academy of Science
Academy Seafood Market and Fishery
What fishing method is the most sustainable? Find out through a fun, but meaningful game in which your little fishermen use different techniques to see what they catch. After the fishing activity is over, there are several discussion...
Federal Trade Commission
Ad Creation
How would someone market a new cereal to space aliens? Using the third lesson from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their products. As a...
Curated OER
Mesoamerican Market Fair
Students organize an Mesoamerican market fair. In this early civilizations lesson, students celebrate the culmination of a unit on Mesoamerican cultures by planning, marketing, and hosting a market fair complete with food, games,...
Curated OER
Dollars and Sense
Fourth graders read "Starting a Business" and answer the question: "How could you design an ad to let the community know about the business described in the story?" Then, they illustrate a written ad that could be posted in the...
Curated OER
Nutrition and the Media: Cereal Box Consumerism
How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...
Curated OER
You've Gotta Have a Gimmick!: A Lesson in Junk Food Advertising
Students examine marketing techniques used in television and magazine snack food ads. They analyze and discuss Internet kids clubs, complete various handouts that examine ads for food, and create a commercial for a food product.
Oklahoma State University
A Hundred Bales of Hay
This lesson combines math, visual arts, and language arts activities that all focus on the making, and baling of hay. The activities can be adjusted to address different age ranges. Most of the activities focus on gaining...
Teach Engineering
You've Got to See it to Believe It!
Youngsters develop an understanding of how smog is produced, and how exhaust from automobiles is one of the major sources of smog. They explore the roles that engineers play in developing technologies that reduce smog, then work in teams...
Curated OER
Hope In The Hard Times - A Unit on the Great Depression
Students examine the Great Depression through the analysis of the novel, 'Bud, Not Buddy.' They analyze photos from the National Archives website, complete a character analysis, and conduct research and summarize a topic from the Great...
Curated OER
Action, Please!
Young scholars create an advertising campaign. In this environmental education lesson, students research aluminum and aluminum can recycling. Young scholars wrap the lesson up by writing newspaper articles, creating public service...
Curated OER
The Business of Agriculture
Learners explore the importance of agribusiness in the US economy. They play one game where they sort and discuss the importance of agricultural commodities. They also play the game Pit to better understand how agricultural products are...
Curated OER
Souper Art
Turn your young artists into great marketing specialists with this fun lesson plan! They will turn ordinary soup cans into exciting choices for dinner by recreating the can label. This is a fantastic project to connect art, advertising,...
Curated OER
The Poinsettia: Native Mexican Plant vs. U.S. Christmas
Young scholars compare and contrast native Mexican poinsettia plants to those marketed in the United States. They watch a PowerPoint presentation, and listen to a version of the legend of the poinsettia. Students then create a paper...
Curated OER
Au Marche Sandaga a Dakar
A 3-day French lesson targeting food shopping vocabulary. It is designed for elementary French learners pretending to communicate with merchants in a small village outside of Dakar. The plan follows a class reading of the picture book,...
Media Smarts
Advertising All Around Us
Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the world and...
Education Outside
Honey Tasting
Young scientists will be abuzz as they sample and compare the tasty treats produced by Apis Mellifera.
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