British Council
Advertisement Storyboard
Lessons about advertising slogans are GR-R-REAT! Using the resource, pupils engage in an interactive activity to match advertisement blurbs with their corresponding product names. Next, they discuss famous slogans and identify where to...
Curated OER
Advertisement Storyboard
Middle schoolers create a storyboard for an advertisement. In this advertisement lesson, students view different advertisement techniques and how to storyboard before they create an advertisement storyboard for a product.
Media Smarts
Marketing to Teens: Gender Roles in Advertising
Young learners explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender. After leading a guided discussion about...
School Improvement in Maryland
Evaluating Political Advertisements
How do interest groups try to influence elections? As part of their study of the election process, groups view 30-second advertisements produced by advocacy groups and use the provided worksheet to evaluate these ads. They then craft...
Mikva Challenge
Deconstructing Campaign Messages and Perceptions
Target audience, covert message, explicit and implicit appeals. As part of an investigation of rhetorical devices used in campaign ads, class members examine and deconstruct the appeals in logos from the 2008 election. They then use the...
Curated OER
A Positive Spin
Study word choice and connotation in advertising. Readers examine campaign ads, both negative and positive, from the 2006 mid-term election before discussing an article and analyze a campaign of any candidate they choose. Finally, they...
Curated OER
Lesson Plan 4: Political Advertising
Students observe a political advertisement and evaluate the views promoted in the ad. After exploring governmental policies, students create their own 30-second ad to promote a specified cause and publicize their views. Students share...
Generation Nation
Propaganda
How does propaganda influence our vote? Through grand conversation, scholars gain information about what is and how to identify the different ways propaganda is used in a presidential election. Using their new-found knowledge, citizens...
Curated OER
It's an Ad Eats Ad World
Students explore the power and influence of television advertisements in presidential campaigns. They choose issues in the 2004 campaign and create promotional materials addressing these issues from varying points of view.
Curated OER
Celebrate the Arts
Young scholars explore the responsibilities of people working in advertising. They create a campaign to support the arts including advertisements in several different media. Length of unit depends on number of projects completed.
Curated OER
Make a Commercial
Students develop and produce a commercial. In small groups they select a book or upcoming event, create a storyboard, and develop a commercial to advertise their book or event in the form of a computer slideshow using KidPix computer...
Curated OER
Springfield Digital Storytelling Project #6: Grapes Commercial
Here is a fabulous lesson plan that should have your class very excited! They utilize the GRAPES formula in order to produce a commercial like ones we see on TV. Working in pairs, they must come up with a script, take video, provide...
Curated OER
My Daily Routine
Foreign language learners work in pairs to translate the daily routine of celebrities or everyday people, presented in daily planner format, into English. They then illustrate and record their own daily routines in storyboard (film...
Curated OER
Government Lesson Plan: Lesson Plan 4
Students analyze how interest groups present their viewpoint to the public. They assess how media can influence public opinion by closely examining a political ad from the 1964 presidential election.
Curated OER
Short Story Commercials
Learners read short story selections, and work with classmates to produce commercials using digital video equipment.
Curated OER
Solar System Tourist Bureau
Students, working in teams, role-play as advertising agents creating ad campaigns for a planet in the solar system. They design commercials for video, Hyperstudio, or Web pages. The activity includes research, all the production stages,...
Curated OER
Amazon Deforestation
Learners answer a quiz on rainforests. They plan an advertising campaign to let consumers know the effect their purchases are having on the environment. They list the reasons for deforestation and possible alternatives.
Curated OER
Read This Book
Pupils practice summarizing a story that they have read. They write a persuasive essay encouraging others to read the story they have finished. They are to create a movie trailer or advertisement to promote the book.
Curated OER
Staying Safe on the Job
Learners share their opinions about the rights and responsibilities of employees, businesses and the government in maintaining a safe work environment. They prepare arguments supporting their assigned positions concerning workplace...
Curated OER
Designing And Filming Commercials
Learners design and film commercials using digital video cameras and the computer program iMovie in this exciting lesson plan provided by the Florida Center for Instructional Technology.
Curated OER
The Crucible
Pupils create a movie of a scene from The Crucible upon completion of reading the book. They assume a variety of roles in the film production.
Curated OER
A Day in the Life: Studying Ancient Rome
Class members use their knowledge of Ancient Rome to write articles for an online newspaper. Using WebBlender, learners craft articles that feature Roman politics, culture, and leisure activities.
Curated OER
Presidential Campaigning
Eighth graders participate in a simulated presidential campaign by conducting research on the Internet. They define a party platform, run a campaign and write and deliver speeches in teams. Students can then act as the electoral college...
Curated OER
Spell Check: Appraising the Value of Good Spelling
Learners examine scenarios in which misspelling words may have unfortunate results. They create tightly written public service announcements convincing others that spelling matters.