California Department of Education
What’s the Market for My Labor?
Is it easy to find a job I'll love? Show scholars the importance of understanding the labor market with part three in a five-part series of career and college readiness lesson plans. After learning important vocabulary, learners track...
Curated OER
Marketing Research Projects
Students research customer service offerings of a particular business and present their conclusions to the class using PowerPoint and additional visual aids. The guidelines for this lesson can be found through the National DECA.
Kenan Fellows
Ready, Set, Save on Solar Energy Technology!
Does your class have a bright future in the solar energy industry? Science scholars take an in-depth look at what's new in solar technology. After completing research into the solar industry, participants create and market a product in...
Biology Corner
Technology and Inventions Project
Technology—what exactly is it? Find out with a project designed to inspire the inner inventor in us all. The activity begins with a captivating podcast and a search of multiple websites that display different inventions and technology,...
Council for Economic Education
Satisfaction Please! (Part 2)
Simply understanding consumer rights may not help people solve their problems. Understanding who to turn to becomes key in many different scenarios. Teach the value of various organizations that fight for consumer rights through...
Council for Economic Education
Satisfaction Please! (Part 3)
Understanding the US government's role proves very important in the American economy, especially for consumers. Scholars learn about how varying government agencies help them when facing an issue. The third and final resource in the...
Curated OER
Jones Soda Project - Photography as a Vehicle (For Marketing)
Students create a marketing campaign using digital photographs. In this digital marketing lesson, students perform online research to determine the attitude that a soda company is attempting to portray with its marketing. They take...
Curated OER
Create and Market Your Product
Students work in groups of four to create and market a product. They choose or create a product which fits snuggly in the box given at the beginning of class. Students are told that the product must not be an article of clothing, shoes...
Curated OER
Entrepreneurship: Will it Work?
Consider to possibility of starting a business as a way to examine the concept of entrepreneurship. Learners develop and analyze feasibility studies, marketing strategies, proposals, and local census data all needed when starting a small...
Curated OER
Take this Job and Love It!
High schoolers need to be prepared to enter the job market during or after high school. Here are six preparational activities geared at getting those kids ready to enter the job market. They conduct research on various jobs, learn about...
Curated OER
U.S. Imperialism PowerPoint Project
Eighth graders explore U.S. Imperialism. They explain why stronger countries take control of weaker countries. Students research Imperialism in other parts of the world. In groups, 8th graders create a PowerPoint presentation discussing...
Curated OER
Build Your Dream Science Lab
Would your ideal science lab be filled with bubbling beakers and zapping Tesla coils? Or would it contain state-of-the-art computer technology and data analysis? Dream big with an innovative lesson that connects math and language arts...
Curated OER
Great Depression and New Deal
The five activities outlined in this resource packet engage class members in projects that ask them to research the causes and the effects, both national and local, of the Great Depression and the New Deal policies of FDR.
Curated OER
Freedom and Dignity Project
Students research the economic impact of the Revolutionary War on a variety of occupations. They examine and discuss the topic of whether political leanings influenced the economic outlook.
Curated OER
Stock Mark Culminating Project
Eighth graders use the Internet to research information of American corporations and the PowerPoint to relate this to their classmates.
California Department of Education
What’s A Hot Job?
What jobs are the next best thing? Curious career scholars explore their options in lesson three of a five-part series. Pupils research job trends and labor statistics before discussing the factors that influence occupation trends.
Curated OER
An Introduction to the Federal Reserve
High schoolers examine the Federal Reserve System. In this secondary economics lesson, students view a DVD titled In Plain English: Making Sense of the Federal Reserve. High schoolers take notes and work in groups to review the...
Curated OER
Advertising Through the Decades
Twelfth graders compare and contrast advertising styles and motives from 1920 to present. Using internet research and print advertisements students make comparisons and inferences about the function of marketing. At the culmination of...
Curated OER
Organizing a Business Trip: A Technolgy-Integrated Project
Young scholars research the Internet to gather information about silk and make travel arrangements for a business trip. They create a memo to participants, create a database of suppliers, a letter to suppliers, design company letterhead...
Curated OER
Media Awareness: the Basics of Advertising
Students explore marketing techniques. In this media awareness lesson, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Students then create advertisements for products.
Curated OER
Magazine Production
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
Curated OER
Talking about Advertising
Students examine tools and techniques of advertising. In this advertising lesson, students view ads, disvuss common terms used, and analyze techniques. Students are presented with situations and must design and advertisement for the...
Curated OER
Best Practices of Technology Integration
Students study how a type of product is advertised. In this product advertisement lesson, students research a specific product and its advertisement. Students create a market research survey based on their peers preferences. Students...
Curated OER
Kids Are Consumers Too
Students investigate a chosen product. They use television, radio, print, and internet sources to investigate how the product is advertised. Students create a market research survey to determine which brand is preferred by their peers...