Curated OER
You've Gotta Have a Gimmick!: A Lesson in Junk Food Advertising
Students examine marketing techniques used in television and magazine snack food ads. They analyze and discuss Internet kids clubs, complete various handouts that examine ads for food, and create a commercial for a food product.
Media Smarts
Gender Messages in Alcohol Advertising
Make your students critical consumers of media, and foster an awareness of how culture is reflected and shaped by media. This resource covers how alcohol advertising presents and promotes gender stereotypes. After a discussion on...
Curated OER
Marketing to Teens: Introduction
An introductory lesson plan shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they...
Curated OER
The Function of Music
Explore concepts of audience, purpose and symbols in this lesson from Media Smarts that asks students to consider all the functions of music. Through a series of discussions and activities, your class will brainstorm possible functions...
Curated OER
The Price of Happiness: On Advertising, Image, and Self Esteem
Are your students aware of the effect advertising can have on their self-image, self-esteem, and happiness? This lesson from the Media Awareness Network is aimed at increasing that awareness and mitigating any negative effects it might...
Curated OER
Superbowl XXXVII Ads: Who Wins Here?
Young scholars research what experts and viewers thought about the commercials shown during Super Bowl XXXVII, paying special attention to the reason ads very popular or not. Students prepare a notebook or a PowerPoint presentation on...
Curated OER
Worksheet for Analysis of an Advertisement
Students critique advertisements in magazines, newspapers and telephone books. In this advertising lesson, students complete a class activity in which they locate specific advertisements, then answer questions that analyze the...
Alabama Learning Exchange
Coins to Bills!
Students practice using money at a grocery store. For this money lesson, students get familiar with grocery store ads and work in pairs to use these ads to select food items to purchase using money manipulatives. Students practice being...
Curated OER
A Smarter Consumer
Students explore advertising. In this advertising lesson, students review what they've learned about advertising and discuss how they look at ads differently. Students brainstorm questions they might ask themselves about an ad before...
Curated OER
Appeal for the Meal
Students investigate advertising. In this advertising lesson, students read the book Good Lemonade by Frank Asch and identify the advertising practices from the story. Students create ads for snacks using advertising techniques.
Curated OER
Ads Are Everywhere
In this advertisements worksheet, learners read a list of 25 specific forms of advertising. Students then answer 2 essay questions. This worksheet directs learners to read an article not provided here.
Curated OER
Make It True
Students examine the deceptive ads for tobacco products. They choose an ad and draws his or her own version of the ad, using facts about the dangers of smoking. Students may pardody the ad. They glue their ad and the actual ad side by...