Google
Friends: Create a Company
Create a company, advertise it, and hope it grows. The seventh of eight parts in the Google CS First Friends unit challenges future business leaders to apply computer coding to create an advertisement for a company. After pairs come up...
Scholastic
Persuasive Communication (Grades 9–12)
Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to...
Curated OER
The Persuaders
Have your upper graders watch the documentary, "The Persuaders" as they explore how advertisers try to gain potential customers. The video is followed by a discussion and close examination of new marketing trends and strategies.
Curated OER
Lesson 11: Comprehending the Classified Ads
In this language arts worksheet, students receive direct instruction in how to read and comprehend newspaper classified advertisements. They reflect and review after reading the advertisements. They explore different sections of the...
Curated OER
EARLY COLORADO ADVERTISING
Learners investigate the history of advertising in Colorado.They analyze newspapers and advertisements putting them into different categories. Students question the content to develop higher order thinking skills.
Teacher Web
1920's Magazine
What a creative and engaging project to incorporate into your studies of the 1920s! Your young historians will work in groups to design a magazine discussing the political and cultural topics of the decade, each member writing one...
Missouri Department of Elementary
The Successful Student: Just Checking
The final lesson in a skill-based series focuses on setting goals and making checklists. Class members discuss what it means to set realistic goals and practice making lists to manage their time effectively.
Media Smarts
The Broadcast Project
As part of a unit on media studies, kids are asked to chart their viewing habits, observe the advertising that sponsors their favorite shows, and then to imagine what they would broadcast if given a block of airtime.
Workforce Solutions
Workforce Solutions 2-3 Lessons
Four lessons and an at-home connection examine 12 jobs. Beginning with an interactive map, scholars view and discuss each one within their small group. Groups focus on the products provided and on their scarcity. Finally, pupils look...
Northern Ireland Curriculum
Me Inc.
Build your learners' self-esteem with a series of lessons that focuses on their identity and observation of the world around them. Applicable to many different subjects and lessons, the resources guide kids through the process of...
Mr. Nussbaum
Abraham Lincoln Reading Comprehension—The Presidential Years (Part 4)
How do you bring a nation back together after there is civil war? Readers learn how the United States Civil War concluded with a passage focused on the latter part of Abraham Lincoln's presidency. Multiple choice questions check pupils'...
Read Works
The Boy Who Cried Wolf
Reinforce reading comprehension strategies and contemplate an important life lesson with a worksheet featuring Aesop's fable, The Boy Who Cried Wolf. After reading a brief passage, scholars show what they know by way of five...
Carolina K-12
Propaganda, Spin and Soundbite Politics
It's all about the spin! In an introduction to propaganda techniques and soundbite politics, scholars first learn about common propaganda techniques before seeing them in action in the context of the 2016 election cycle. Activities...
TryEngineering
Search Engines
Introduce search engines with an activity that models how search engines work and the different algorithms they employ. Working in groups, class members then build search queries to demonstrate the knowledge learned.
Curated OER
Critical Consumerism
Students investigate the ways companies target the teenage demographic. In this advertising instructional activity, students discuss in focus groups what they like to buy. Students also complete a related worksheet.
Curated OER
Adbusting: A Media Literacy Unit
Students examine the ethical issues regarding the role of advertising in our society. They watch a series of ads, analyze the messages of the commercials, and in small groups create a counter-ad.
Curated OER
Words That Sell
Explore words, definitions, their connotations and associations with brand names. Middle and high schoolers identify words used in commercials and determine their effect upon the consumer population. They explore how meanings are...
EngageNY
Shared Reading: Learning About Colonial Trades
Trading in Colonial America is the focus of a lesson plan that boosts reading skills. As a class, scholars examine the informational text for crucial details, use their newfound knowledge to share information with their peers, and write...
The New York Times
Super Brand
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson that focuses on the history and ubiquity of the Super Bowl...
Curated OER
Adjectives and Adverbs
Young scholars identify adverbs and adjectives in an advertisement. In this adjectives and adverbs lesson, students complete several activities. A worksheet is included for practice.
Curated OER
Reading Comprehension
Eleventh graders analyze an advertisement. In this advertisement analysis activity, 11th graders work in learning tiers to complete an analysis of the structure of the advertisement when compared to other text. Students complete a...
Curated OER
Car Adverts: Tell It Like It is
Students explore the strategies and bias that are sometimes used in advertising with a particular focus on automobile advertising. Working in groups, they read several car ads and discuss the bias, opinion and stereotyping in the ads as...
Curated OER
ESOL: Health and Nutrition
Students explore the four food groups and how they contribute to one's health. They identify the four food groups and create a poster of the four food groups with pictures. They present their posters to the class and practice answering...
Curated OER
Propaganda Techniques
Sixth graders locate examples of persuasive writing. For this persuasive writing lesson students work in a groups to identify and analyze the use of propaganda techniques. Students use newspapers to find editorials, or advertisements,...