Why doesn't the Supreme Court hear testimony from witnesses? How do they complete an entire proceeding in less than two hours? A helpful lesson guides scholars of criminology through these and other questions by explaining how appeals...

As scholars prepare to read Shakespeare's A Midsummer Night's Dream, they first read the article "Shakespeare's Universal Appeal Examined" and analyze its central idea. Next, pupils complete Frayer Model worksheets to understand better...

Discuss classical appeals of rhetoric through the speeches of Winston Churchill and FDR. Learners read, annotate, and analyze the speeches by the men before using a graphic organizer to track the use of ethos, pathos, and logos. 

Appealing to the emotions of a consumer or viewer is persuasion at its best. Introduce your writers to five different type of appeals: loaded language, basic needs, bandwagon, testimonial, and snob appeal. Effective examples are...

Rhetorical appeals (pathos, logos, and ethos) are the focus of a series of exercises that asks class members to brainstorm topics for persuasive speeches, groups to craft a persuasive speech about one of the topics, and individuals to...

As part of a study of media literacy, groups examine advertisements from Money, Fortune, The New Yorker, or Good Housekeeping and identify the types of rhetorical appeals used in the ads. After groups present their findings, the whole...

A high-level introduction to fallacies of weak induction, including appeals to unqualified authority and ignorance, hasty generalizations, and weak analogies. Each fallacy is defined and shown with an example. For use mostly in college...

Eight various activities have your learners looking at hype in the media. Advertisements for films, politics, music, and philanthropy all contribute to emotional appeals and marketing strategies trying to convince consumers to...

Introduce your class members to propaganda techniques writers and advertisers use to influence their opinions. Each appeal is defined and illustrated with examples from current ads and political campaigns. Additional examples are...

Students analyze the United States' current appellate process, with a critical eye focused on possible inequities within the system. They then write letters to a Manhattan district attorney giving their recommendations on how he should...

Examine three speeches while teaching Aristotle's appeals. Over the course of three days, class members fill out a graphic organizer about ethos, pathos, and logos, complete an anticipatory guide, read speeches by Martin Luther King Jr.,...

This plan centers around the article "How Advertisers Persuade," although it is not included in the lesson itself. Get your class thinking about advertising, appeals, and techniques that companies use to get their products from the shelf...

Students make an appeal. In this making an appeal lesson students give characteristics of the Washington Supreme Court. Students examine public policy conflicts and present an appellate case.

Want to safeguard your students against peer pressure? Teach them all about rhetorical appeals, common attack methods, and various argument tones with a reference sheet on persuasive techniques.

Advertisers are out to get your pupils' business, and as consumers, they need to be aware of how advertisements are crafted. After delineating the four parts of an ad, this learning exercise presents a sample and readers are asked to...

Model for young writers how to create pictures in the minds of readers with a series of slides that demonstrate how sensory appeals enliven writing. The presentation includes opportunities for viewers to practice showing writing.

The activities in this packet are designed to ensure that all class members have the necessary background knowledge to successfully engage in an assessment of advertisement appeals. After examining a series of ads, individuals use the...

In ten questions, this advertising analysis worksheet addresses audience, persuasive techniques like logos, pathos, and ethos, as well as the purpose of the commercial. This is useful as homework while watching television, and it applies...

Students examine the appeal of different tourism destinations. They identify how appeal applies to the opening of a new theme park. They explore how tourism organizations enter a new market.

Students read and analyze two functional documents. They predict outcomes using prior knowledge and documents. Students draw conclusions about how court cases are appealed. They list the parts of a court case.

Students list examples of appeals to the senses in the poem Out of the Dust.  In this Out of the Dust instructional activity, students discuss ways that the author brings the story alive through appeals to the senses.  Students...

To demonstrate their mastery of time management and kitchen organization skills, groups prepare either a shepherd's pie, lasagne, or spaghetti bolognese.

Class members participate in a gallery walk, viewing images of Shakespeare and his plays. Additionally, pupils complete a T-chart to consider the advantages and disadvantages of learning about Shakespeare with images and text.

This propaganda PowerPoint provides an overview of propaganda techniques used in advertising and provides information to the audience in order to make informed decisions. The propaganda techniques included are bandwagon, testimonial,...