Scholastic
Choose Your Words Wisely (Grades 9-12)
Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.
American Statistical Association
Chocolicious
To understand how biased data is misleading, learners analyze survey data and graphical representations. They use that information to design their own plans to collect information on consumer thoughts about Chocolicious cereal.
Teacher Web
1920's Magazine
What a creative and engaging project to incorporate into your studies of the 1920s! Your young historians will work in groups to design a magazine discussing the political and cultural topics of the decade, each member writing one...
Curated OER
Evolution vs. Intelligent Design
Ninth graders explore the arguments surrounding evolution versus intelligent design have affected relationships among people of different religious backgrounds. In this ethics lesson, 9th graders determine whether relationships among...
British Council
Advertisement Storyboard
Lessons about advertising slogans are GR-R-REAT! Using the resource, pupils engage in an interactive activity to match advertisement blurbs with their corresponding product names. Next, they discuss famous slogans and identify where to...
Curated OER
Interactive Student Notebook for Middle School ELA
Encourage creative, independent, and reflective thinking and writing throughout the school year by having your class members keep Interactive Student Notebooks (ISN). Here you'll find a presentation designed to introduce students to the...
Federal Trade Commission
Admongo Game
Commercials, billboards, magazines ... advertisements are everywhere! Who is responsible for them, and what is their purpose? Players create avatars and progress through a game, earning points by passing levels and solving challenges....
Texas Education Agency (TEA)
Advanced Technical Skills in Business
Scholars put their technical skills to the test as they practice writing a business letter, creating charts and spreadsheets, and designing a flyer. Additionally, pupils create a PowerPoint presentation about a professional topic of...
Curated OER
Calling All Teens: Exploring Product Designs and Marketing Strategies Geared Towards Teenagers
Students consider the marketing of cellphones to teenagers as a springboard to designing products and related marketing strategies aimed at specific segments of the teen market.
Curated OER
The Price is Right - Advertisements
Fourth graders design written advertisements using cut out items from catalogs or newspapers in order to persuade consumers.
Curated OER
Taking a Closer Look (Critical Viewing)
Students explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
Curated OER
Logo Design and Ad Campaign Relating to Forestry Management.
Students explore organizations that promote effective marketing strategies and create their own visual symbols that benefit effective forestry cultivation. In this creative instructional activity students study logos of organizations,...
Curated OER
Book Advertisements
Students engage in the practice of producing a report about favorite books. The show Reading Rainbow creates context for this lesson. The making of an iMovie is done to present the book as an advertisement for the whole class.
Curated OER
It's a Matter of Opinion
Dissect the parts of an advertisement with your class. Middle schoolers discuss advertisements and locate the hook in them. Then, they create an advertisement for a business, in which they include the name of the business, an...
Curated OER
Magazine Production
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
Curated OER
Mapping the Mediasphere
Students compare/contrast the media messages they see in two different communities in their city. They list the elements of art and the principles of design in the photographs they have taken in those two different communities. They...
Curated OER
34x25x36: Advertising and Body Image
Point of View’s short film, “34x25x36” launches a study of how images presented by mannequins and advertisements influence body image. Class members read and discuss the fact sheet "Media's Effect on Girls: Body Image and Gender...
Media Smarts
The Broadcast Project
As part of a unit on media studies, kids are asked to chart their viewing habits, observe the advertising that sponsors their favorite shows, and then to imagine what they would broadcast if given a block of airtime.
Radford University
Corn and Popcorn
Have a popping good time. Using probability and statistics skills, learners determine which type of popcorn to buy based on the percentage of kernels popped. After analyzing corn and popcorn sales to make a prediction of future sales,...
Curated OER
Advertising sales
Learners examine how advertising is an important community service; explaining that both businesses and customers benefit and that designing and selling ads requires professional knowledge and personal preparation.
Curated OER
White Star Line and the Titanic
Was the Titanic advertised as an unsinkable ship, or was it just what the public believed? In this analysis activity, historians examine both primary and secondary sources to determine the answer to this question and the reliability of...
Media Smarts
Packaging Tricks
As part of their study of how advertisers use various techniques to influence consumers, kids examine the design, the promotions, and the product placement in the packaging of their favorite foods.
Curated OER
Analyzing Advertising
Some ads really make products look great, and even better than they really are! Kids get into small groups to research and compare marketing used by various cell phone companies. They analyze advertisements, carrier options, and cell...
Curated OER
Hold On to Your Hats
Elementary schoolers study the symbolism and influences found in advertising. First, they learn about the history and cultural significance of the Summer Official's Hat that was a symbol of status in ancient China. Then, they access...