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Fire Safety Advertisement
Students review the key points of fire safety referring back to the results of their fire safety surveys and other areas that people need to be better informed. They work in small groups to observe TV advertisements as well as posters...
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Now That's Beautiful!
Your class experiences dozens of messages about beauty every day by reading magazines, watching movies, and listening to the radio. Have them analyze society's view of beauty in groups after discussing several resources, including Dove's...
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Made You Look
Students spend some time in the world of marketing and advertising by analyzing and creating slogans and campaigns geared toward adolescents. Students work with a partner to create their design and share with the class
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Discovering National Parks
Students work to preserve American National Parks. In this environmental activism lesson, students research the history of the national parks and determine why they were created. Students then focus on protecting the land, using it for...
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Clearing the Smoke About Cigarettes
Students explore the many causes and effects of cigarette smoking in order to create anti-smoking campaigns geared towards other students.
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Pitching Patriotism
Students analyze the use of color, images and type used in print advertising, then "pitch" a company. They, in groups, brainstorm products and services of companies that may be affected by the war in Iraq.
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Don't Type To Strangers
Learners create Web advertisements to protect young people from online predators. For homework, they write letters pitching their ads and analyzing their effect. They discuss their own use of the Internet and how to protect young people.
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Propaganda
This propaganda PowerPoint provides an overview of propaganda techniques used in advertising and provides information to the audience in order to make informed decisions. The propaganda techniques included are bandwagon, testimonial,...
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Adjectives and Adverbs
Young scholars identify adverbs and adjectives in an advertisement. In this adjectives and adverbs lesson, students complete several activities. A worksheet is included for practice.
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Finding the Tipping Point
Students read The Tipping Point and apply its arguments to the high school. In this textual analysis lesson, students research their school to categorize their classmates according to the text. Students develop an ad campaign for the...
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Reading Non-Fiction: Persuasive Language
In this persuasive text activity, students read an excerpt from an advertising leaflet and identify the persuasive words and phrases used in the text. Students then read the text about a Greenpeace campaign to identify emotive language.
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Saving Face
Young scholars research the allegations of unfair or illegal business practices of various corporations, then create media campaigns that seek to improve the companies' images.
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Prescriptions for Disaster?
Students share opinions about prescription drugs and prepare public service campaigns to inform peers and adults about the dangers of prescription drug abuse. Their ads also offer prevention techniques and possible methods of treatment.
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T-shirts for Change
Can school children change the world? With a social or environmental issue in mind, 5th graders use what they know about advertising media to make t-shirts that have something to say. They research the issue they'd like to focus on,...
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Fit to Be Tied (In)
How do the films we watch affect our purchasing behavior? Considering the profiles of given consumer demographics, the class analyzes real advertisements and the effectiveness of their power on consumerism. THey create posters that...
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Create a Youth Consumer Magazine
To underscore the importance of being informed consumers, kids check out youth consumer magazines and websites and then create their own. Although no detailed plans are included in the resource, it is packed with ideas and suggestions.
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Logos
Students create a presentation incorporating an originally created logo to advertise a new drink product. After creating their logo, students produce create an advertising campaign for their new product. Advertisements are presented to...
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Art and Patriotic Culture
Art forms, especially government-sponsored "poster art", very effectively conveyed specific cultural values during World War II. Understanding the role that visual images play in expressing issues and ideas is critical to developing...
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Messages in Art Work
Observe images and discuss what messages they convey. In this critical thinking lesson plan, students determine whether works of art are trying to persuade their audience. They also consider the media and how they communicate messages to...
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Public vs. Private
Students watch two commericals from previous presidential elections on the topic of healthcare. After reading an article, they identify the position of the various candidates for the 2008 election. In groups, they brainstorm their own...
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HEALTHY EATING
High schoolers devise their own scheme for encouraging healthy eating and discuss health eating. They prepare a talk for younger students from the government to promote healthy eating.
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Campaign Hot Buttons
Students participate in a simulation that asks them to work as staffers for a candidate running for office. They are assigned to design, administer, and analyze a simple poll on an important community issue. Students develop a position...
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Targeting Young Speeders
Students research the police ticketing of teens in their city or county. They determine if the police are targeting teens and why. Students explore other ways the community tries to ensure safer teen drivers. They survey teens in school....
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The Crucible
Students create a movie of a scene from The Crucible upon completion of reading the book. They assume a variety of roles in the film production.