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How Advertising Works
Fifth graders are shown how advertisers use persuasive language and imagery to con us. They use this knowledge to question advertisers notions to persuade us one way or another. Students create a new jingle for an advertisement for...
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Target Audience
Students explore and describe various persuasive tools used in advertisements, analyze advertisements provided by teacher, and identify target audiences. Students then work in groups to find advertisements aimed at assigned target...
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Reading Non-Fiction: Persuasive Language
In this persuasive text activity, students read an excerpt from an advertising leaflet and identify the persuasive words and phrases used in the text. Students then read the text about a Greenpeace campaign to identify emotive language.
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Once Upon a Genre
Students examine fractured fairy tales before responding by writing in many different genres including a persuasive essay, a personal narrative, a letter, an advertisement, and a resume'. They create a pop-up book with their written...
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A New Candidate for Animal Farm
Students create an advertising campaign in which a candidate from Animal Farm will run for an upcoming election. For this follow-up activity to George Orwell's Animal Farm lesson, students explore propaganda, rhetoric, and satire as they...
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Propaganda
This propaganda PowerPoint provides an overview of propaganda techniques used in advertising and provides information to the audience in order to make informed decisions. The propaganda techniques included are bandwagon, testimonial,...
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Classical Greece
Young scholars research historical events in ancient Greece. In this ancient Greece lesson, students design a magazine which includes a cover, table of contents, cover story, advertisement and visuals. Young scholars focus on Pericles...
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"I Don't Pay Attention to Advertisements? (At least I don't think so?)"
Sixth graders study eight persuasive techniques that occur in a variety of media types. They write a persuasive essay and present it to the class. They create a "new product" for which they produce an advertisement using persuasive...
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I Don't Pay Attention to Advertisements
Sixth graders examine the eight persuasive techniques, identifying them in all avenues of media including magazine, TV, Internet, and billboards, and making them aware of how advertising already influences them. They write an essay using...
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Using Pictures and Slogans to Persuade an Audience!
Pupils discuss how writers use various techniques to persuade an audience and examine examples used in the media. They interpret their thoughts and feelings about pictures, symbols and slogans and create an advertisement using the...
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Media Literacy Unit - Part 4
Seventh graders study how advertisers use techniques to sell their products. In this persuasive media lesson, 7th graders analyze media messages to find the advertiser's purpose. They examine different advertising techniques and their...
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Propaganda Techniques
Sixth graders locate examples of persuasive writing. For this persuasive writing lesson students work in a groups to identify and analyze the use of propaganda techniques. Students use newspapers to find editorials, or advertisements,...
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Adjectives and Adverbs
Young scholars identify adverbs and adjectives in an advertisement. In this adjectives and adverbs lesson, students complete several activities. A worksheet is included for practice.
West Virginia Department of Education
Technical Writing: Real-World Writing in the 21st Century
Wondering how to respond to the age-old question when will I ever use this? The answer is very simple when discussing technical writing. Teachers and administrators gain an understanding of using technical writing in the classroom....
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Factual writing: leaflets
Students identify persuasive words in provided leaflets. In this factual writing lesson, students complete an online activity. A worksheet is provided for extra practice.
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Campaign Hot Buttons
Students participate in a simulation that asks them to work as staffers for a candidate running for office. They are assigned to design, administer, and analyze a simple poll on an important community issue. Students develop a position...
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Messages in Art Work
Observe images and discuss what messages they convey. In this critical thinking lesson plan, students determine whether works of art are trying to persuade their audience. They also consider the media and how they communicate messages to...
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Propaganda: Making a Commercial
Seventh graders study different propaganda techniques. In groups, they write and perform a 60-second TV or radio commercial. Classmates rate the effectiveness of the commercial and whether or not they might buy the product.
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Promoting an Anti-Smoking Campaign
While this presentation provides a useful way to explore persuasive writing and launch an anti-smoking campaign, it is incomplete. A teacher could use this resource as a template for a more complete lesson involving a discussion of...
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Welcome to Paradise
Fifth graders listen to Lynne Cherry's novel, The River Ran Wild. They work in two groups one of whom represents the native people and the other represents the English settlers from the book. They look at the geography of the settlement...
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Out of the Dust: Background notes about the novel, The Great Depression, and The Dust Bowl
If your class is reading the historical fiction novel, Out of the Dust, then you are in luck. Here are a few slides that will help you provide historical context for the book, as well as define main characters, setting, symbolism, and...
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Fit to Be Tied (In)
How do the films we watch affect our purchasing behavior? Considering the profiles of given consumer demographics, the class analyzes real advertisements and the effectiveness of their power on consumerism. THey create posters that...
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SPEECHES TO INTRODUCE
Pupils create multimedia speeches of introduction which focus on women and Hispanics. They introduce their famous person and, using a video camera, video tape their speeches.
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Pictures and Slogans Persuade an Audience!
Students understand that writers utilize various techniques to persuade an audience. They develop an awareness of how the media works to persuade them as the consumer. They create a visual representation of various feelings and emotions...