Curated OER
Market Basics: Demand, Supply, and Price Determination
Learners are introduced to the concepts of supply and demand. Using the Law of Demand and Supply, they develop charts and graphic models of supply and demand. They compare and contrast the behavior of consumers and suppliers when there...
Curated OER
Markets
Students examine the different types of economic markets. They identify rewards and penalties for different types of behaviors in different markets. They also examine the role of supply and demand.
Rice University
Principles of Microeconomics for AP® Courses 2e
An informational textbook covers key principles related to microeconomics, such as consumer behavior and using models to understand economic issues. Young scholars also complete self-check questions at the end of each section to check...
Curated OER
Got Character?
Students create an advertisement promoting good behavior. This character-development lesson plan from Boys Town High School involves students studying the history of the Got Milk?advertising campaign. After a discussion of marketing...
Curated OER
Market Game in Oil
Young scholars work together to participate in a market game in oil. Using their prior knowledge, they review how the interaction of buyers and sellers sets the price in markets. They identify the situations in which cause shortages and...
Curated OER
Ad Hangover?
In this advertising and marketing worksheet, students read an article regarding alcohol marketing and then respond to 8 short answer questions.
Curated OER
In the Chips
Twelfth graders explore how markets exist whenever buyers and sellers exchange goods and services and that market prices are determined through the buying and selling decisions made by buyers and sellers. They also study how the market...
Curated OER
Demand Shifters
Students explore concept of demand and factors that cause demand for a good or service to change; students recognize factors that influence their behavior as consumers. Real world examples are provided through an interview with William...
Curated OER
Prohibition Then; MADD Today
Pupils examine consumer traits. In this economics lesson plan, students examine the separate histories of Prohibition and Mothers Against Drunk Driving. Pupils participate in a classroom simulation to discover how the movements dictated...
Media Education Lab
Sponsored Content as Propaganda
What is sponsored content? Who produces sponsored content? Why? Is it fair or unfair? What are the privacy implications for consumers? To answer these questions, class members view a model screencast before crafting their own that...
Curated OER
In the Chips
Students explain how markets work and the role of prices within markets is an important key to being able to explain and predict economic behavior. In true markets, prices are determined by the interaction of buyers and sellers.
Curated OER
Cost Of Cool
High schoolers explore how marketers use the idea of "cool" to sell clothing and accessories, and become aware of their own attitudes and perceptions about what is cool. They become aware of what motivates them to buy certain things
Curated OER
PRODUCTION, CONSUMPTION, AND INCENTIVES
Fifth graders design a web page. They include features he or she would typically like to see when visiting web pages. They title the topic of the web page "Features That Make a Great Web Site." They explain that there are incentives...
Council for Economic Education
Did You Get the Message?
Students investigate how advertising gets the buyer's attention and how it influences buying decisions. They then create a print ad for "Burp Cola" and for one of their favorite books.
Curated OER
Economics: Who Benefits from Competition?
Students examine competitive markets and complete a simulation called "The More. the Merrier." In the simulation they assess how goods are more available when competition increases. Students investigate how competition and the opening of...
Council for Economic Education
Opportunity Cost
The price of those new shoes involves more than just money! Individuals explore the concept of opportunity cost using a video clip and gratification discussions. They prepare a budget based off of their set of values in regards to...
Curated OER
Property Rights: Soviet Farms
Students examine the problems with the collectivized agriculture program in the Soviet Union. They listen to a teacher-led lecture, participate in a property rights scenario activity, create a plan for maximizing the value of land, and...
Curated OER
Incentives Matter
Learners identify what motive people. They will learn about both positive, and negative incentives. They will use this knowledge to make predictions about how people will behave. They will apply this knowledge to economics.
