VH1
Lesson 3: Marketing of Pop Music
Pop music and marketing are thrown into the mix to make a fun and engaging lesson plan. Learners listen to several pop songs and discuss the differences in musical style. They then get into groups and work together to decide how they are...
Curated OER
Marketing Techniques
Students explore, analyze and study the key elements of the marketing mix and the significance of the promotional mix. They investigate and explain the importance of communication to Vodafone and the use of David Beckham to sponsor its...
Curated OER
The Marketing Mix in Travel and Tourism 1
Students complete this first lesson in a series about how marketing mix is applied to a travel and tourism facility in special interest tourism. They work on a case study of the Anantara Resort and Spa Elephant Camp, in northern...
Curated OER
The Marketing Mix in Travel and Tourism 2
Students examine the marketing mix involved in special interest tourism. They develop a deep understanding of marketing mix by completing a case study of the Anantara Resort and Spa Elephant Camp, in northern Thailand.
Curated OER
Group Presentation Project
Students teach class by creating a presentation and activity for a section of the chapter on Marketing Plans and Market Segmentation. They work cooperatively in groups on different sections of the textbook chapter and use PowerPoint to...
Curated OER
Smoking: The Truth Unfiltered
Students view a PSB "In the Mix" documentary about smoking and tobacco abuse prevention. They discuss the video, identify the physical risks and effects of smoking and analyze smoking advertisements for marketing techniques.
Shmoop
Coordinate Proofs
How do you know you know? Prove it! The guide goes through several examples and includes a link to a video to teach learners how to work through coordinate proofs. The goal is to prove that different shapes are indeed that shape.
Curated OER
Consumerism and Holidays
Students explore the free enterprise system and the role that buying and selling of holiday goods have upon the economy. They recognize and demonstrate that advertising design influences one's life.