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Got Character?
Students create an advertisement promoting good behavior. This character-development lesson plan from Boys Town High School involves students studying the history of the Got Milk?advertising campaign. After a discussion of marketing...
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Watching the Watchers
Students identify, explore, and analyze the effects of their daily exposure to advertising.
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Parenting in the Movies:Examining Responsibilities in Modern American Films
Young scholars use films to identify the characteristics of a good parent. In groups, they research the different types of parenting methods used during colonial times, the Civil War and the Civil Rights movement. As a class, they...
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Ethnic Stereotypes in the Media
Young scholars examine the existence of stereotypes and how various forms of media help to reinforce them. Groups discuss common stereotypes on a list of popular television shows. Student groups design a storyboard for an...
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Is Radio 1 British enough?
Students read the story Radio 1 defends not playing enough UK tunes. Students are then asked: What are the benefits of having a mix of musical cultures in a country?, Do countries lose a sense of identity when other cultures are added?...
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Eating Under the Rainbow
Students investigate the lure of snack-food advertisements to explain how snacks can fit into a healthy diet.
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The Media is the Lesson
High schoolers work as a member of a creative team and develop a media campaign for a client.
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WWW, Part 3: The Future
Students explore a variety of Internet sites provided to provide tools to speed up their net experiences. The instructional activity was originally written for librarians with little or no net experiences.
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The Day Before
Students explore the impact a major event has on people and on history as their team selects an event and publishes their own magazine to recreate the times in which such an event occurred.