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Lesson Plan
Curated OER

The Ownership of Travel and Tourism Organisations

For Teachers 9th - 12th
Students explore the types of travel and tourism organization. They carry out research into different organisations and find out about the structure of some travel companies. They investigate takeovers in the travel and tourism industry.
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Lesson Plan
Curated OER

Investigate the Range of Career Opportunities in the Travel and Tourism Industry

For Teachers 9th - 12th
Students research the career opportunities in the travel and tourism industry. They work together to identify the entry requirements for some positions. They analyze their own strengths and weaknesses.
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Lesson Plan
Curated OER

The Marketing Mix in Travel and Tourism 1

For Teachers Higher Ed
Students complete this first lesson plan in a series about how marketing mix is applied to a travel and tourism facility in special interest tourism. They work on a case study of the Anantara Resort and Spa Elephant Camp, in northern...
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Lesson Plan
Curated OER

Market Research Methods in Travel and Tourism

For Teachers 9th - 12th
Young scholars examine the need for market research. In this tourism lesson, students use new vocabulary and research more about a tourism organization. They develop market research action to an organization.
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Lesson Plan
Curated OER

Demonstrate Selling Skills in Travel and Tourism Contexts

For Teachers 9th - 12th
Students examine how different organizations use selling. They interpret data and analyze customer needs. They practice their selling skills in a sports tourism market.
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Lesson Plan
Curated OER

Management Structures in the Travel and Tourism Industry

For Teachers 9th - 12th
Learners examine the functions of a business organization. They research how management controls the organization and how to structure a business. They use this information to open a fake tourism business.
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Lesson Plan
Curated OER

Historical Development of Travel and Tourism

For Teachers Higher Ed
Students examine the historical development of the travel and tourism industry as they prepare for Edexcel BTEC National qualification in the United Kingdom. They view a PowerPoint presentation, research the industries development and...
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Lesson Plan
Curated OER

The Marketing Mix in Travel and Tourism 2

For Teachers Higher Ed
Students examine the marketing mix involved in special interest tourism. They develop a deep understanding of marketing mix by completing a case study of the Anantara Resort and Spa Elephant Camp, in northern Thailand.
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Lesson Plan
Curated OER

Marketing in the Travel and Tourism Industry

For Teachers 9th - 12th
Learners identify vocabulary used in the marketing industry. They use the internet to find marketing resources and discover how companies develop their marketing strategy. They practice using the techniques as well.
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Lesson Plan
Curated OER

Provision of Customer Service and its Benefits

For Teachers Higher Ed
Students examine the importance of customer service in the travel and tourism industry. They determine the role of staff in providing service and when there are problems with services provided by completing case studies.
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Lesson Plan
Curated OER

Reference and Research Skills

For Teachers Higher Ed
Students investigate reference sources that include knowledge of travel and tourism destinations. They examine specific travel information for UK and wider European travel.
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Lesson Plan
Curated OER

Appeal of Tourist Destinations

For Teachers 9th - 12th
Students examine the appeal of different tourism destinations. They identify how appeal applies to the opening of a new theme park. They explore how tourism organizations enter a new market.
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Lesson Plan
Curated OER

Customer Service Skills

For Teachers 9th - 12th
Students discuss and identify customer service skills. They examine customer's notions of justice and the three types of customer service delivery. They role-play different scenerios as well.