Curated OER
Demonstrate Selling Skills in Travel and Tourism Contexts
Students examine how different organizations use selling. They interpret data and analyze customer needs. They practice their selling skills in a sports tourism market.
Curated OER
Market Research Methods in Travel and Tourism
Young scholars examine the need for market research. In this tourism lesson, students use new vocabulary and research more about a tourism organization. They develop market research action to an organization.
Curated OER
Marketing in the Travel and Tourism Industry
Learners identify vocabulary used in the marketing industry. They use the internet to find marketing resources and discover how companies develop their marketing strategy. They practice using the techniques as well.
Curated OER
The Marketing Mix in Travel and Tourism 1
Students complete this first lesson plan in a series about how marketing mix is applied to a travel and tourism facility in special interest tourism. They work on a case study of the Anantara Resort and Spa Elephant Camp, in northern...
Curated OER
The Marketing Mix in Travel and Tourism 2
Students examine the marketing mix involved in special interest tourism. They develop a deep understanding of marketing mix by completing a case study of the Anantara Resort and Spa Elephant Camp, in northern Thailand.
Curated OER
Appeal of Tourist Destinations
Students examine the appeal of different tourism destinations. They identify how appeal applies to the opening of a new theme park. They explore how tourism organizations enter a new market.