Curated OER
Comparison Shopping
Elementary schoolers explore the concepts associated with comparison shopping, and the concept of need versus want. They also look closely at the power of advertising and become more aware of the messages that ads present. After taking...
Teach Engineering
You've Got to See it to Believe It!
Youngsters develop an understanding of how smog is produced, and how exhaust from automobiles is one of the major sources of smog. They explore the roles that engineers play in developing technologies that reduce smog, then work in teams...
Curated OER
Employer - Employee Expectations
Students role play for job expectations. In this job planning lesson plan, students work in groups to write a help wanted ad. They discuss the expectations of the employer and the employee.
Curated OER
Basic Operations with Decimals
Twelfth graders practice skills adding and dividing decimals. They examine the help wanted ads and compute the hourly and weekly wages. They discuss the real life value of understanding the importance of decimals.
Curated OER
Career Research
Students research a career they are interested in. They explore print and online want ads for job prospects, interview a person currently in that career, and make a class presentation about the career.
Curated OER
Chapter 12: Fiscal Policy
Uncle Sam wants YOU...to understand fiscal policy! With clear bullet points and informative graphs, your budding economists will understand the finer points of fiscal policy and its implications within the American economy, as well as...
DK Publishing
Real-Life Problems: Miles, Pounds, and More
Give young arithmeticians an applicable way to use their addition and subtraction skills with these five word problems. Each one presents a scenario requiring they add or subtract numbers with units (money, distance, weight,...
Curated OER
Media Literacy Analyzed
Fourth and fifth graders define the term media literacy, then come up with examples that they share with the class. The types of media studied are auditory, visual, and written. Learners get together in pairs and perform a media...
Curated OER
Thinking About Shopping and Spending
Students list and discuss recent commercials they have viewed. They identify advantages and disadvantages of the advertised items, and write about the effects of advertising, planned spending and spontaneous spending.
Council for Economic Education
Did You Get the Message?
Students investigate how advertising gets the buyer's attention and how it influences buying decisions. They then create a print ad for "Burp Cola" and for one of their favorite books.
Curated OER
Electronics: Wants or Needs?
Third graders determine how electronics negatively impact the environment. In this environmental instructional activity, 3rd graders read the article "Earth Friendly Waste Management", and identify how recycling impacts our environment....
Historical Thinking Matters
Social Security: 3 Day Lesson
What does social security reveal about the political and social culture of the 1930s? After beginning with a brief introductory video on the impact of the Great Depression and how various Americans, such as Huey Long and Francis...
Curated OER
Gems in the Market Today
A gem of a instructional activity! Analyze what makes stones valuable and their aesthetic value. Young gemologists use the Internet to choose what stone they are interested in and then write an advertisement.
Curated OER
Bounce Back - The Long and Short of It
Upper elementary scientists test basketballs with differing amounts of air to find if inflation affects bounce height. The lesson introduction poses the question of whether or not the composition of a ball determines bounce height, but...
Curated OER
An Introduction to Of Mice and Men
By collaborating on producing a product ad and slogan, learning partners demonstrate their understanding of the difference between connotative and denotative language. This week-long activity is designed to be used as an introduction to...
Curated OER
Deciphering Your Cell Phone Bill
You just got your first cell phone bill, but what does it all mean? Clear up the confusion for your young consumers as they break down and itemize a cell phone bill to better understand what they are paying for and why. This type of...
Curated OER
Nouns Used as Interrupters Review
Need to assess your pupils’ understanding of noun phrases used as appositives, as direct address, or as parenthetical phrases? Use this two-page worksheet to determine their level of mastery of these terms and their punctuation. Your...
Curated OER
Using Advertisements to "Read Between the Lines" Culturally
Students study and discuss various magazine advertisements, looking for target audience, attention-getting method, cultural differences, etc.
Curated OER
A Smarter Consumer
Students explore advertisements. In this consumer literacy lesson, students discuss advertisements to help them make better buying decisions.
Curated OER
I'll Take One!
Fourth graders collectively create a product, slogan, and advertisements for different types of media. They define different types of appeals such as bandwagon, emotional, glittering generalities, snob appeal, plain-folks appeal,...
Curated OER
Why Do I Want All This Stuff?
Learners identify two factors that determine consumer demand as well as substitutes and complements for selected goods and services. After examining advertisements, they distinguish between fact and opinion and explore the factors that...
Curated OER
The Use of Printed Page- Newspapers, magazines and advertising
Young scholars study the process of making paper. In this papermaking lesson students see the benefits of a printed page and creat their own paper.
Curated OER
Short Story Commercials
Middle schoolers read short story selections, and work with classmates to produce commercials using digital video equipment.
Curated OER
Label Language
Students read food labels and understand their meaning. For this healthy eating lesson, students discuss healthy foods and snacks. Students understand the fat and calorie content of foods and discuss the regulations on food...