Curated OER
You Are Smarter Than The Ads
Fourth graders examine advertising techniques and create original designs for advertisements in this three day, 4th grade art/social studies lesson plan. The lesson plan includes assessment ideas, resource information, and learning...
Bright Hub Education
Advertisement Analysis
Middle schoolers review magazine ads and take a look at some of the most common advertising techniques. From analyzing these ads, youngsters begin to become aware of how advertisers target specific age groups, gender groups, and how they...
Curated OER
Want Ad: Healthy Eater
Students to explain the differences between healthy and unhealthy eating habits and what steps they need to take in order to make healthy eating choices.
Curated OER
Marketing to Teens: Introduction
An introductory lesson shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they need...
Curated OER
How Advertisers Persuade
This plan centers around the article "How Advertisers Persuade," although it is not included in the lesson itself. Get your class thinking about advertising, appeals, and techniques that companies use to get their products from the shelf...
Curated OER
TV ATTACK ADS AND THE VOTER
High schoolers read about the history of negative political advertisements in U.S. elections. In this politics lesson plan, students view several ads for opposing candidates and analyze and discuss the content. High schoolers write...
Curated OER
Who Wants to Spend $20,000?
Who wouldn't want $20,000 to spend? But, the question becomes, what do you spend it on? Learners discuss loans, interest, and making adult-like financial decisions. They role-play a scenario that depicts the choices of a girl who took...
EngageNY
Mid-Unit 2 Assessment: Inferring About the Silversmith Trade in Colonial Times
The seventh lesson plan in this unit on colonial trade assesses fourth graders' ability to use details from an informational text to make inferences and create a piece of informative writing. The included assessment begins with learners...
Curated OER
Consumer Confusion: Wants versus Needs and Gandhi's Wisdom
Fourth graders create graphs to illustrate consumer consumption throughout the world. In this consumer lesson plan, 4th graders also discuss wants and needs around the world, and consider Gandhi's opinion on material possessions as they...
Global Oneness Project
Deconstructing Consumerism
A short, engaging video provides a critique of the hyper-consumerist mentality that many think have taken over the Western world. After watching the video, pupils reflect on their own habits and use evidence to respond to discussion and...
Curated OER
Life Skills - Advertising Tricks - Learning About Food Advertisements
In this advertising worksheet, students learn about food advertisements, including jingles, images, products, animation and more. They then complete the 3 activities in which they create their own product, spokes-character and jingle.
Curated OER
Ad Creation from Admongo.gov
Students explore consumerism by completing a worksheet. In this advertisement lesson, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Students...
Curated OER
Persuasive Essay PowerPoints
Learners address issues important to them by creating a PowerPoint presentation. For this persuasive writing lesson, students discuss issues with their classmates that they wish to address through a persuasive essay they will write....
Curated OER
Help Wanted: President of the United States
Students consider qualities and United States president should have. In this government lesson, students research the responsibilities of the president and use that information to create an advertisement that describes the job and...
Curated OER
Car For Sale!
Car For sale! In this GED prep lesson plan, writers develop a classified advertisement to sell a car. After a discussion of precise words and phrases, telling details, and sensory language, sellers draft their ad for review, revision and...
Curated OER
Media Literacy
Elementary learners observe and discuss advertisements for tobacco and alcohol. They identify how advertisers place information in strategic spots and make their product look good. They choose an ad and fill out the attached form on...
Curated OER
Marketing to Teens: Gotta Have It! Designer & Brand Names
Advertisers want us to believe we would be accepted if we wore the right clothes or owned the right stuff. This assumption forms the heart of an exploration of the impact of advertising on teenagers. A safe classroom environment would...
Curated OER
Critical Consumerism
What are ads really selling? High schoolers examine persuasive techniques used by print and television advertisements. They generate a list of persuasive techniques they're familiar with, and review other types argumentation and...
Curated OER
Accounting/ Marketing Cookies
Second graders become involved in the advertisement, marketing, and development of their own cookie business. Students must choose a job for the preparation and baking of the cookies. Students also manage the profits and advertisement of...
Curated OER
What Makes a Novel a Novel?
As your authors prepare to write a hypothetical novel, they need all the inspiration they can find! Using a book they have already read (and enjoyed), learners complete a literary analysis by filling in eight short-answer questions....
Read Write Think
Persuasive Techniques in Advertising
Ever wonder if that miracle product in the commercial is really a miracle? Chances are, the only miraculous part is how many people the advertisers are able to convince to buy it! Class members look over short descriptions of techniques...
Curated OER
Ancient Egypt
Pupils complete a series of activities to discover life in ancient Egypt. They create want ads for pyramid workers, design vocabulary flash cards and dictionaries, and research famous Egyptians. They also research the "Curse of the...
Curated OER
World of Work
Twelfth graders research want ads on the Internet or in the newspaper. They calculate the estimated weekly, monthly, and yearly pay for an hourly, salary and commission positions. They calculate a paycheck including state tax, federal...
EngageNY
Individual Research
Class members choose an ad they want to analyze for their performance task. They then read specific text based on the ad they chose. The instructor guides learners through a Model Research Synthesis document in which they try to...