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This Viral Marketing activity also includes:
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What is "viral marketing" and how does it relate to mathematics? Young mathematicians use exponential functions to develop a mathematical model for a business advertising campaign. Learners then see how their campaigns increase advertising viewership.
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CCSS:
Designed
Concepts
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Instructional Ideas
- Have students brainstorm other situations that could be modeled by an exponential function
- Assign groups to design their own advertising campaigns
Classroom Considerations
- Assumes a basic understanding of exponents
Pros
- Class members develop their own models before being instructed on what type of mathematical model would work best
- Teacher's guide contains an interesting explanation for why viral epidemics can be problematic to model with exponential functions
Cons
- The idea of focus groups is presented but not explained