Lumen Learning
Lumen: Boundless Communications: Credibility Appeals
This lesson focuses on using credible appeals in persuasive speeches including defining subjective and objective credibility, the types and elements of credibility, and the ethical use of credibility appeals. CCSS.ELA-Literacy.CCRA.W.8
Lumen Learning
Lumen: Rhetorical Appeals: Appeals to Ethos
This lesson focuses on appeals to Ethos, When you evaluate an appeal to ethos, how successfully a speaker or writer establishes authority or credibility with his or her intended audience. You ask yourself what elements of the essay or...
Lumen Learning
Lumen: Boundless Communications: Variations in Language
This lesson focuses on the use of variation in language when preparing a speech including directness, subjectivity and objectivity, abstraction, and accurate, reliable, unbiased, credible, and current sources.