Why to young people act the way they do? Scholars investigate the stages of adolescent development incorporating high school psychology techniques. Using research from the American Psychological Association, they uncover the five areas...

Introduces the concept of obedience to authority and explains how it is different from conformity. Includes three downloadable articles on Stanley Milgram's famous experiments on obedience, which discuss how his research might help to...

This page provides links to several subcategories of social cognition such as prejudice, persuasion, attitudes, and altruism. Once you click on the topic you have a variety of sources to choose from for more information.

Distinguishes obedience from compliance and conformity, and looks at Stanley Milgram's obedience experiments and Philip Zimbardo's prison experiment. Factors that were found to elicit obedient behavior are listed, and the impacts these...

Looks at what contributes to the formation of a group, and at three factors that influence a group's behavior, including groupthink, groupshift, and deindividuation. Includes a quiz.

A learning module that begins with "Anti-social Networks? We're Just as Cliquey Online" by Laura Sydell, accompanied by guided reading questions, assessment questions, and discussion questions. The text can be printed as a PDF or...

This resource provides a paper from 1946 by Fritz Heider on how attitudes of one person can influence the attitudes of others. A very basic concept put into detail.

Explains what prejudice and discrimination are, with examples, and the differences between them. Also looks at how social norms may influence behavior, causing an increase in the level of prejudice.

Covers the six principles of influence: commitment, consistency, social proof, liking, authority, and scarcity.

A very detailed look at the development of the field of sociology. Looks at its historical roots, the earliest sociologists, and explains major theories that it was based on, and theories and schools of thought that evolved from those....

The concept of social facilitation is explained, and the research done by Norman Triplett in 1898 into the co-action effect. Also discusses the audience effect. These two factors influence whether someone can be influenced or inhibited...

Site offers information on several aspects of self-esteem. Talks about discipline, positive language to use, and offering choices to children. Includes response to questions from parents.