Your creatives want to develop compelling ad copy. So, what are the persuasive advertising copy strategies they can use? Let’s take a look…

Nobody ever makes a decision on the facts alone. We make our choices based on emotions, and then use the facts to justify our decision… to others and to ourselves. So, how can you influence people by appealing to emotion?

This is not an academic video, where I describe study after study and cite all the research papers. But I will tell you why Emotional Intelligence is important at work and give you an indication of the range of positive benefits of...

Reuven Bar-On is an American psychologist who coined the term, Emotion Quotient (EQ). He has been working on a model of emotional intelligence since 1982. He studies the ability of emotional and social competence to predict performance...

Daniel Goleman brought emotional intelligence to the public’s attention with his massive 1995 best seller, ‘Emotional Intelligence’. He followed this up with two further books that deserve to be read by all serious managers: • Working...

Peter Salovey and John Mayer developed a model of Emotional Intelligence based on four abilities. The Salovey & Mayer Model of Four Emotional Intelligence Abilities focuses on how we process emotional information and use it to navigate...

The first domain of Emotional Intelligence is really simple, you’d think. It’s Self Awareness. Get our Kindle-exclusive companion to this course: Emotional Intelligence: A Management Courses Introduction https://geni.us/FsuCDrK

Motivation is a mental and emotional state. So, we need to understand the basics of the psychology of motivation and how motivation works in the brain. That's what we will do in this video.

If I had to pick one CLASSIC book in the field of negotiation, then I'd undoubtedly choose Getting to Yes: Negotiating Agreement without Giving in by Roger Fisher & William Ury

Never Split the Difference by Chris Voss and Tahl Raz is the most recent book in our Masters of Negotiation series. But it immediately grabbed my attention. It's easy to read and full of absolute gold. Chris Voss is a former FBI hostage...

The Handling Resistance Pocketbook is a mini-goldmine of tips and tricks to handle resistance in all sorts of contexts - including negotiation. And I know the author, Mike Clayton, well... It's me! Although not strictly a book about...

A Brand Strategy is a long-term plan for the evolution of a successful brand and the growth of its brand equity.

Feedback can start to seem routine, in a well-run team. But feedback doesn’t always go to plan. In this video, we’ll look at four of the most common reasons why feedback doesn't go to plan – and what to do about each type of feedback...

Emotional intelligence or EI is the ability to understand and manage your own emotions, and those of the people around you. Get our Kindle-exclusive companion to this course: Emotional Intelligence: A Management Courses Introduction...

The second domain of Emotional Intelligence is Self Regulation. This is about managing your emotional state and the behavioral and social choices you make. Get our Kindle-exclusive companion to this course: Emotional Intelligence: A...

Social Awareness is important if you want to manage a successful team. It gives you the ability to put yourself in your team member’s shoes: to understand how they are feeling. At its heart is empathy. Get our Kindle-exclusive companion...

Most of us represent time mentally, using metaphors of space and location. We look forward to our vacation. Because the future is ahead of us. So, let’s put the past behind us and move on. NLP takes this spatial metaphor and treats time...

Presence is that state where people cannot help but notice you are there - in a good way. And one half of the key to this is Mental Presence. Being there, mentally.

Five leading psychologists present aspects of the life and work of a professional social psychologist, and discuss some current issues in the field of social psychology. Featured are: Barbara Fredrickson (UNC Chapel Hill), Roy Baumeister...

Clay is a young boy who has trouble expressing his emotions. After a hard day at school, Clay’s dad encourages him to feel empowered to share his feelings and tells him that this is a brave thing to do. Unconvinced, Clay sets off on an...

We've learned about the early figures in the empiricist movement, so let's continue along the timeline to examine John Locke, David Hume, and Voltaire, among other key figures in the late 17th century. Empiricism helped set the tone for...

When you talk to yourself, what does your inner voice say? Are you kind to yourself? Do you tell yourself things that will improve your mental health, or make it worse? If you need help improving your self-talk, we’ve got some tips for...

Our ability to sense, comprehend, and control emotions is known as emotional intelligence (EI) and is considered crucial to human flourishing. For centuries we thought that emotions and cognition were two separate things. Today we know...

Uncover the alarming link between nighttime vulnerabilities, suicidal ideation among youth, and the presence of family-owned firearms. Delve into the impacts of disrupted circadian rhythms and the quiet of evening hours. This video...