It’s true—we naturally view behavior through our own cultural shade. We share common values with members in our own culture, and our values often differ from those of our colleagues and counterparts around the world. Each of us is raised...

Dr. Kyle Huff explains what is Ethnocentrism.

This film examines the concept of ethnocentrism, its social construction, uses and limitations in psychological research.

Might psychology have ethnocentric biases? The film begins by explaining and illustrating the idea of social construction. It then goes on to illustrate three sources of potential ethnocentric bias: researcher bias, conceptual bias, and...