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Script Reading

For Teachers 8th - 12th
Young scholars investigate propaganda techniques. In this media awareness lesson, students watch drug commercial clips and identify the purpose of pacing in advertising. 
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Creating the Goods

For Teachers 8th - 12th
Learners market goods or services to one another. In this media awareness lesson, students use propaganda techniques to create commercials for goods or services of their choice.
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Teaching With Primary Sources

For Teachers 3rd - 4th
Students examine primary sources. In this primary sources instructional activity, students evaluate 19th century advertisements. Students create and illustrate an advertisement.
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Media Awareness: Helping a Product Cross the Finish Line

For Teachers 5th - 8th
Students develop critical thinking skills to understand and create advertisements.  In this journalism lesson, students analyze the elements necessary for effective advertisements and work in cooperative groups to create and present...
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Advertising

For Teachers 6th - 9th
Students critically examine the purpose and methods of effective advertising. In this advertising lesson, students examine advertisements online and in magazine; they must determine target markets and purpose and reliability of...
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Mathematical Magazines

For Teachers 5th - 10th
Learners look through magazines and calculate the percentages of the types of ads in the magazines. In this percentages lesson plan, students create a graph to show their results.
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Super Dollar Special

For Teachers 9th - 12th
Students read the Super Dollar Special. For this advertisement lesson, students read an article consider placing an advertisement in the newspaper. They work on summarizing what they've read and using context clues.
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Advertising and Consumerism of the 1920's

For Teachers 11th
Eleventh graders discover the impact of advertising in 1920's America. In this 20th century history lesson, 11th graders complete KNU charts as they research marketing techniques that were used during the decade to promote consumerism.
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A Smarter Consumer

For Teachers 5th - 6th
Learners explore advertisements. In this consumer literacy instructional activity, students discuss advertisements to help them make better buying decisions.
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Ad Creation from Admongo.gov

For Teachers 5th - 6th
Learners explore consumerism by completing a worksheet. In this advertisement lesson, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Learners...
Worksheet
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Advertisement storyboard

For Students 4th
In this advertisement worksheet, 4th graders fill in a cloze passage of advertisements with 17 correct words. They answer 9 questions after looking at an advertisement storyboard. 
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Hershey and Advertising

For Teachers 11th - 12th
Students examine Hershey advertising history. In this marketing lesson plan, students analyze the advertising strategies employed by the Hershey company as they respond to discussion questions about 4 Hershey ads. Students write their...
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Advertising – Does it Affect Our Purchasing Descisions?

For Teachers 9th - 12th
Young scholars consider the power of advertisements. In this consumerism lesson, students dicuss advertising techniques, advertising regulations, and analyze advertisements. Young scholars also complete and evaluate and ad count...
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Sweet-Talkers

For Teachers 6th - 10th
Students investigate what is being sold to them. In this media awareness lesson, students visit selected websites to take a closer look at advertising marketed at them. Students discuss the implications of marketing geared toward children.
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Propaganda Techniques

For Teachers 6th
Sixth graders locate examples of persuasive writing. In this persuasive writing lesson plan students work in a groups to identify and analyze the use of propaganda techniques. Students use newspapers to find editorials, or...
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Gandhi's Alternate View of Women: Changing the Face of Modern Media & Advertising

For Teachers 11th
Eleventh graders analyze the violence of media and advertising on women, as well as Gandhi's views of women. In this women and media lesson, 11th graders Killing Us Softly and Tough Guise as an analysis of media and advertising and their...
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Advertising

For Teachers 7th - Higher Ed
Students complete a product analysis as a study of advertising. In this advertising lesson, students discuss advertising by putting up 10 product logos with the name of the products taken out. Students see how many products they can...
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The Influence of Advertising

For Teachers 11th - Higher Ed
Students analyze advertisements and develop guidelines for viewing advertising. In this advertising instructional activity, students discuss print ads, TV commercials, and other examples of ads. Students survey their friends or relatives...
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Bargaining

For Teachers 3rd - 6th
Students create a newspaper or magazine advertisement for clothing and personal items. Students make statements of preference regarding these items. Students engage in a role play where two people are bargaining for various items.
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Commercials/Ads

For Teachers 4th - 5th
Students write a persuasive commercial and advertisement. For this commercial lesson, students write a 20 second commercial that persuades people and shares the most important aspects of the company. They evaluate newspaper ads and...
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Design a Company Brochure

For Teachers 7th - 8th
Students design a brochure using a publishing program.  In this design lesson, students follow step-by-step directions to create a brochure advertising a product of their choice. 
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Producing Commercials for Videotaping

For Teachers 7th - Higher Ed
Students explore television commercials to classify them into categorizes. In this commercial categories lesson, students brainstorm about commercials that catch their attention. Students analyze the categories for commercials and then...
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Creating Your Own Ad

For Teachers 8th - 10th
Students analyze the effective advertisements in print and Internet ads. In this advertisements instructional activity, students create a collage of original and repurposed words, graphics, and images of advertisements. Students create a...
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Reducing Ecological Footprint Ads

For Teachers 5th - 8th
Students examine the impact of geological footprints. In this geography skills lesson, students calculate geological footprints and discuss ways to reduce the footprints. Students create advertisements that motivate others to reduce...