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Who Pays for My Favorite Television Program?
Ninth graders analyze media messages. In this media messages lesson, 9th graders identify techniques in television commercials that appeal to the senses and emotions. Students analyze the elements in example ads. Students keep journals...
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Reading Comprehension
Eleventh graders analyze an advertisement. In this advertisement analysis lesson, 11th graders work in learning tiers to complete an analysis of the structure of the advertisement when compared to other text. Students complete a...
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Critical Consumerism
Students examine their own desires and values and complete a values inventory. For this values inventory lesson, students complete two quickwrites to identify their values.
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A Virtual Adventure In Australia
Middle schoolers create a magazine highlighting the history and geography of Australia. In this Australia lesson plan, students do online research and other research to create a magazine with articles and advertisements.
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Critical Consumerism
Students identify the role of advertisements in their environment. In this advertisement lesson, students find advertisements in their classrooms and discuss them. Students write a definition for advertisements and identify related...
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Signs Signs - Everywhere Signs
Students examine advertising techniques. In this media literacy lesson, students collaborate to create PowerPoint presentations that feature multimedia formats to share advertising that is present in their community.
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Introduction of Careers in Fine Arts and Communications
Ninth graders create advertising campaigns. In this communications lesson plan, 9th graders explore the use of propaganda endorsements, bandwagon appeals, name calling, plain folks appeal and generalities in advertising....
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Critical Viewer Activity
Students practice media awareness. In this media awareness lesson, students analyze print and electronic media messages. Students discover how advertisers use re-imaging to manipulate photographs and discuss how they can become critical...
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The Selling of the Taj Mahal or Osaka Castle
Students practice their marketing skills. In this historical sites lesson, students select and research historical sites in the world that they market and attempt to sell to a businessman.
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Railroad Advertising: Let's Go for a Ride!
Students examine advertising from early to mid twentieth century. In this advertising techniques activity, students assess the different ways advertisers "sold" the concept of railroad travel. Students examine a variety of...
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Media Literacy Unit - Part 4
Seventh graders study how advertisers use techniques to sell their products. In this persuasive media lesson, 7th graders analyze media messages to find the advertiser's purpose. They examine different advertising techniques and their...
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Best Practices of Technology Integration
Students study how a type of product is advertised. For this product advertisement lesson, students research a specific product and its advertisement. Students create a market research survey based on their peers preferences. Students...
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A Smarter Consumer
Students explore advertising. For this advertising lesson, students review what they've learned about advertising and discuss how they look at ads differently. Students brainstorm questions they might ask themselves about an ad before...
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Consumerism Scavenger Hunt
Young scholars explore consumerism. In this economics lesson, students work with a partner to complete an Internet Research consumer scavenger hunt. Young scholars discuss information collected and conflicting answers to various questions.
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Ad Targeting and Techniques
Pupils explore advertising techniques. In this advertising lesson, students discuss what a target audience is. They brainstorm what products might be targeted toward them and other target audiences such as their parents. Pupils also...
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Appeal for the Meal
Students investigate advertising. In this advertising instructional activity, students read the book Good Lemonade by Frank Asch and identify the advertising practices from the story. Students create ads for snacks using advertising...
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Creating the Pamphlet
Students create philanthropic brochures. In this philanthropy lesson, students make promotional pamphlets and offer theirs products to philanthropic organizations.
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Adjectives and Adverbs
Students identify adverbs and adjectives in an advertisement. In this adjectives and adverbs lesson plan, students complete several activities. A worksheet is included for practice.
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Factual writing: leaflets
Students identify persuasive words in provided leaflets. In this factual writing lesson, students complete an online activity. A worksheet is provided for extra practice.
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Creating Student Advertising
Young scholars explore common advertising strategies used by the media. For this advertising lesson, students identify persuasive language in advertisements and construct their own persuasive ad.
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Features of An Effective Advertisement
For this advertisement worksheet, students read the features of an effective advertisement before noting whether these feature are include in an ad the are looking at. They look at an advertisement and tell whether it is effective or not...
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Advertisement Evaluation Document
In this advertisement evaluation worksheet, middle schoolers complete a checklist that tells about what type of advertisement they are looking at. They determine what type of product is being advertised and tell if they would purchase it.
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CVC Words: ad and ap
In this CVC activity worksheet, students fill in the blanks in 8 sentences with the letter "ad" or "ap". Students also list as many other CVC words with the letters "ad" and "ap" as possible.
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Inventions, Puppets, and Commercials
Fourth graders invent a product and present it to the class. For this inventions lesson plan, 4th graders get into groups and have to come up with an invention. They also advertise by writing a television commercial with a script and...