Lesson Plan
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Who Pays for My Favorite Television Program?

For Teachers 9th
Ninth graders analyze media messages. In this media messages lesson, 9th graders identify techniques in television commercials that appeal to the senses and emotions. Students analyze the elements in example ads. Students keep journals...
Lesson Plan
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Reading Comprehension

For Teachers 11th
Eleventh graders analyze an advertisement. In this advertisement analysis lesson, 11th graders work in learning tiers to complete an analysis of the structure of the advertisement when compared to other text. Students complete a...
Lesson Plan
Curated OER

Critical Consumerism

For Teachers 9th - 11th
Students examine their own desires and values and complete a values inventory. For this values inventory lesson, students complete two quickwrites to identify their values.
Lesson Plan
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A Virtual Adventure In Australia

For Teachers 6th - 8th
Middle schoolers create a magazine highlighting the history and geography of Australia. In this Australia lesson plan, students do online research and other research to create a magazine with articles and advertisements.
Lesson Plan
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Critical Consumerism

For Teachers 7th - 9th
Students identify the role of advertisements in their environment. In this advertisement lesson, students find advertisements in their classrooms and discuss them. Students write a definition for advertisements and identify related...
Lesson Plan
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Signs Signs - Everywhere Signs

For Teachers 10th - 12th
Students examine advertising techniques. In this media literacy lesson, students collaborate to create PowerPoint presentations that feature multimedia formats to share advertising that is present in their community.
Lesson Plan
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Introduction of Careers in Fine Arts and Communications

For Teachers 9th
Ninth graders create advertising campaigns. In this communications lesson plan, 9th graders explore the use of propaganda endorsements, bandwagon appeals, name calling, plain folks appeal and generalities in advertising....
Lesson Plan
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Critical Viewer Activity

For Teachers 6th - 12th
Students practice media awareness. In this media awareness lesson, students analyze print and electronic media messages. Students discover how advertisers use re-imaging to manipulate photographs and discuss how they can become critical...
Lesson Plan
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The Selling of the Taj Mahal or Osaka Castle

For Teachers 8th - 12th
Students practice their marketing skills. In this historical sites lesson, students select and research historical sites in the world that they market and attempt to sell to a businessman.
Lesson Plan
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Railroad Advertising: Let's Go for a Ride!

For Teachers 6th - 8th
Students examine advertising from early to mid twentieth century.  In this advertising techniques activity, students assess the different ways advertisers "sold" the concept of railroad travel.  Students examine a variety of...
Lesson Plan
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Media Literacy Unit - Part 4

For Teachers 7th
Seventh graders study how advertisers use techniques to sell their products. In this persuasive media lesson, 7th graders analyze media messages to find the advertiser's purpose. They examine different advertising techniques and their...
Lesson Plan
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Best Practices of Technology Integration

For Teachers 5th - 8th
Students study how a type of product is advertised. For this product advertisement lesson, students research a specific product and its advertisement. Students create a market research survey based on their peers preferences. Students...
Lesson Plan
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A Smarter Consumer

For Teachers 4th - 5th
Students explore advertising. For this advertising lesson, students review what they've learned about advertising and discuss how they look at ads differently. Students brainstorm questions they might ask themselves about an ad before...
Lesson Plan
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Consumerism Scavenger Hunt

For Teachers 5th - 8th
Young scholars explore consumerism. In this economics lesson, students work with a partner to complete an Internet Research consumer scavenger hunt. Young scholars discuss information collected and conflicting answers to various questions.
Lesson Plan
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Ad Targeting and Techniques

For Teachers 4th - 5th
Pupils explore advertising techniques. In this advertising lesson, students discuss what a target audience is. They brainstorm what products might be targeted toward them and other target audiences such as their parents. Pupils also...
Lesson Plan
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Appeal for the Meal

For Teachers K - 2nd
Students investigate advertising. In this advertising instructional activity, students read the book Good Lemonade by Frank Asch and identify the advertising practices from the story. Students create ads for snacks using advertising...
Lesson Plan
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Creating the Pamphlet

For Teachers 6th - 8th
Students create philanthropic brochures. In this philanthropy lesson, students make promotional pamphlets and offer theirs products to philanthropic organizations.
Lesson Plan
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Adjectives and Adverbs

For Teachers 4th - 5th
Students identify adverbs and adjectives in an advertisement. In this adjectives and adverbs lesson plan, students complete several activities. A worksheet is included for practice.
Lesson Plan
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Factual writing: leaflets

For Teachers 3rd - 4th
Students identify persuasive words in provided leaflets. In this factual writing lesson, students complete an online activity. A worksheet is provided for extra practice.
Lesson Plan
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Creating Student Advertising

For Teachers 9th - 12th
Young scholars explore common advertising strategies used by the media. For this advertising lesson, students identify persuasive language in advertisements and construct their own persuasive ad.
Worksheet
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Features of An Effective Advertisement

For Students 7th - 9th
For this advertisement worksheet, students read the features of an effective advertisement before noting whether these feature are include in an ad the are looking at. They look at an advertisement and tell whether it is effective or not...
Worksheet
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Advertisement Evaluation Document

For Students 6th - 8th
In this advertisement evaluation worksheet, middle schoolers complete a checklist that tells about what type of advertisement they are looking at. They determine what type of product is being advertised and tell if they would purchase it.
Worksheet
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CVC Words: ad and ap

For Students K - 2nd
In this CVC activity worksheet, students fill in the blanks in 8 sentences with the letter "ad" or "ap". Students also list as many other CVC words with the letters "ad" and "ap" as possible.
Lesson Plan
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Inventions, Puppets, and Commercials

For Teachers 4th
Fourth graders invent a product and present it to the class. For this inventions lesson plan, 4th graders get into groups and have to come up with an invention. They also advertise by writing a television commercial with a script and...