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Design a Company Brochure
Students design a brochure using a publishing program. In this design lesson, students follow step-by-step directions to create a brochure advertising a product of their choice.
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Producing Commercials for Videotaping
Learners explore television commercials to classify them into categorizes. In this commercial categories lesson, students brainstorm about commercials that catch their attention. Learners analyze the categories for commercials and then...
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Creating Your Own Ad
Students analyze the effective advertisements in print and Internet ads. In this advertisements lesson, students create a collage of original and repurposed words, graphics, and images of advertisements. Students create a poster for the...
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Reducing Ecological Footprint Ads
Students examine the impact of geological footprints. In this geography skills lesson, students calculate geological footprints and discuss ways to reduce the footprints. Students create advertisements that motivate others to reduce...
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Who Pays for My Favorite Television Program?
Ninth graders analyze media messages. In this media messages lesson, 9th graders identify techniques in television commercials that appeal to the senses and emotions. Students analyze the elements in example ads. Students keep journals...
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Reading Comprehension
Eleventh graders analyze an advertisement. In this advertisement analysis lesson, 11th graders work in learning tiers to complete an analysis of the structure of the advertisement when compared to other text. Students complete a...
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Critical Consumerism
Students examine their own desires and values and complete a values inventory. In this values inventory lesson, students complete two quickwrites to identify their values.
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A Virtual Adventure In Australia
Students create a magazine highlighting the history and geography of Australia. In this Australia lesson plan, students do online research and other research to create a magazine with articles and advertisements.
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Critical Consumerism
Students identify the role of advertisements in their environment. In this advertisement lesson, students find advertisements in their classrooms and discuss them. Students write a definition for advertisements and identify related...
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Signs Signs - Everywhere Signs
Students examine advertising techniques. In this media literacy lesson plan, students collaborate to create PowerPoint presentations that feature multimedia formats to share advertising that is present in their community.
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Introduction of Careers in Fine Arts and Communications
Ninth graders create advertising campaigns. In this communications activity, 9th graders explore the use of propaganda endorsements, bandwagon appeals, name calling, plain folks appeal and generalities in advertising. Students...
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Critical Viewer Activity
Students practice media awareness. In this media awareness lesson, students analyze print and electronic media messages. Students discover how advertisers use re-imaging to manipulate photographs and discuss how they can become critical...
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The Selling of the Taj Mahal or Osaka Castle
Students practice their marketing skills. In this historical sites lesson, students select and research historical sites in the world that they market and attempt to sell to a businessman.
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Railroad Advertising: Let's Go for a Ride!
Young scholars examine advertising from early to mid twentieth century. In this advertising techniques lesson, students assess the different ways advertisers "sold" the concept of railroad travel. Young scholars examine a...
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Media Literacy Unit - Part 4
Seventh graders study how advertisers use techniques to sell their products. In this persuasive media instructional activity, 7th graders analyze media messages to find the advertiser's purpose. They examine different advertising...
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Best Practices of Technology Integration
Students study how a type of product is advertised. In this product advertisement instructional activity, students research a specific product and its advertisement. Students create a market research survey based on their peers...
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A Smarter Consumer
Students explore advertising. In this advertising lesson, students review what they've learned about advertising and discuss how they look at ads differently. Students brainstorm questions they might ask themselves about an ad before...
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Consumerism Scavenger Hunt
Students explore consumerism. In this economics lesson, students work with a partner to complete an Internet Research consumer scavenger hunt. Students discuss information collected and conflicting answers to various questions.
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Ad Targeting and Techniques
Students explore advertising techniques. For this advertising lesson, students discuss what a target audience is. They brainstorm what products might be targeted toward them and other target audiences such as their parents. Students also...
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Appeal for the Meal
Students investigate advertising. In this advertising lesson plan, students read the book Good Lemonade by Frank Asch and identify the advertising practices from the story. Students create ads for snacks using advertising techniques.
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Creating the Pamphlet
Middle schoolers create philanthropic brochures. In this philanthropy lesson, students make promotional pamphlets and offer theirs products to philanthropic organizations.
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Adjectives and Adverbs
Students identify adverbs and adjectives in an advertisement. In this adjectives and adverbs lesson, students complete several activities. A worksheet is included for practice.
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Factual writing: leaflets
Learners identify persuasive words in provided leaflets. In this factual writing lesson, students complete an online activity. A worksheet is provided for extra practice.
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Creating Student Advertising
High schoolers explore common advertising strategies used by the media. In this advertising lesson plan, students identify persuasive language in advertisements and construct their own persuasive ad.